Marcel Knobil

Marcel Knobil is an author, writer, editor, publisher and brand consultant. He is also the founder of the Brand Council (UK) and Superbrands. The Brand Council is an independent organisation promoting branding and paying tribute to exceptional brands. It also oversees the Superbrands programmes and has operations in 55 countries.

Marcel graduated from Manchester University in 1985 with a degree in theology. He then worked at a number of advertising agencies in the UK, and once worked as an account director within the WPP communications group. He is currently the chairman of Creative & Commercial Ltd., a communications agency which produces advertising and design work.

Marcel has appeared on the BBC, Sky Television and CNN, as well as on radio, including a regular radio segment on BBC London radio. He also lectures on branding and has written or contributed articles in the print media. Marcel has been on the panels of judges for several industry-related awards.

Bibliography

• The Best Ads Never Seen: Advertising Concepts Created by Agencies. Open Eye Publishing (1993). ISBN 0-9516530-1-6.
• Superbrands, An Insight into 50 of the Worlds Superbrands. Creative & Commercial (1995).
• Superbrands : An insight into 65 of the world's Superbrands. Creative & Commercial(1998). ISBN 0-9528153-3-8.
• Business Superbrands. The Brand Council (2000). ISBN 0-9528153-4-6.
• Superbrands: An insight into 100 of Britain's strongest brands. Superbrands (2001). ISBN 0-9528153-6-2.
• eBrand Leaders. The Brand Council (2002). ISBN 0-9528153-7-0.
• Business Superbrands: An insight into Britain's strongest B2B brands. The Brand Council (2002). ISBN 0-9528153-8-9.
• Cool Brandleaders 2002: An insight into Britain's coolest brands. The Brand Council (2002). ISBN 0-9541532-0-0.
• Cool Brandleaders 2003: An insight into Britain's coolest brands. Gardners Books (2003). ISBN 0-9541532-4-3.
• Consumer Superbrands 2003: An insight into 100 of Britain's strongest brands. The Brand Council (2003). ISBN 0-9541532-1-9.

References

• The Sports Industry Awards. http://www.sportindustry.biz. Retrieved Jan. 26, 2006.
• London Business School (2005). Marketing Conference. Retrieved Jan. 26, 2006.
• The Credit Card Awards. Judges. Retrieved Jan 26, 2006.
• Marketing Week (Nov. 13, 1997). Marketing Week to back Superbrands awards event.

External links

• Official website of Superbrands
• BBC News: Ducati voted Britain's coolest brand
• BBC News: London 'is UK's coolest' city
• BBC News: Webcast: Rebranding Britain competition results

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