Mike Prince

Mike Prince (born 1944) is a former continuity announcer for ATV and Central Independent Television in the United Kingdom. He joined ATV in the Midlands around 1966 and stayed with Central until the 1990s, also announcing at times for HTV Wales, HTV West, Thames Television and Southern Television. He was particularly noted for his smooth, unflappable onscreen presence, and was heard throughout the ITV network voicing trailers for ATV and Central programmes. He is now a television producer and businessman, producing children's programmes with Winchester Entertainment PLC and founding the licensing company Shangers Ltd. In 2005 he returned to Central News to promote ITV's 50th anniversary.

He now has five children and lives in Spain.