- Richard Deverell
Richard Deverell is Controller of
CBBC , the department within theBBC responsible for output aimed at children.Reputation
Since assuming his post last year, Deverell has been ruthless in his efforts to re-align CBBC towards a target audience of 6-12 years. Several popular series have either been revised or cancelled outright;
Byker Grove ended in 2006 after 18 series, the last being broadcast solely on the digital CBBC Channel. The other teenage drama series,Grange Hill , was removed from BBC1 in 2007 favour of exclusive scheduling on CBBC and from next year will concentrate on the early years of secondary school in order to fit in with CBBC's new brief. [ [http://www.grangehillfans.co.uk/forum/viewtopic.php?t=7448&postdays=0&postorder=asc&start=30 E-mails from Richard Deverell to Grange Hill Online, July and August 2007] ] In May 2006, Deverell promised there were no plans to alter the format of Grange Hill. [ [http://news.bbc.co.uk/cbbcnews/hi/newsid_4760000/newsid_4766300/4766331.stm CBBC head defends Byker decision - CBBC Newsround Online, May 2006] ]The BBC has announced its new programming strand for older children and teenagers will launch this Autumn, but CBBC has been criticised for not continuing to provide for this age range until the new service is up and running.Fact|date=September 2007
Career history
He was previously on the Board of
BBC News , as Head of News Interactive, where he was responsible for all interactive versions ofBBC News including theBBC News website,Interactive TV ,Ceefax andiCan .Prior to that, he was Head of Strategy and Marketing for
BBC News , where he was responsible for strategy, marketing and business development.He joined
BBC News in 1995 after several years inBBC strategy. Projects included the negotiations over the BBC's Charter renewal; assessing the impact and opportunities of the Internet; and developing the BBC's response to multi-channel television distribution.Prior to joining the
BBC , Richard worked for several years in management consultancy.He read Natural Science at Cambridge and is married with three children.
Richard is also a Trustee of the
Royal Botanic Gardens , Kew."Source: BBC Press Office"
References
Wikimedia Foundation. 2010.
