WLOW

Infobox Radio Station


name = WLOW
city = Port Royal/Savannah
airdate = 1989
frequency = 107.9(MHz)
format = Soft AC
owner = Adventure Radio (Triad Broadcasting)
erp = 25,000 Watts
branding = "107.9 the Coast"
slogan = "Familiar Favorites"
class = C3
website = [http://1079thecoast.com 107.9 The Coast]
callsign_meaning = W L O Wcountry, probably a reference to the South Carolina Lowcountry

WLOW (107.9 FM) is a radio station owned by Triad Broadcasting.

Programming

The station was playing standards as "WLOW 107.9 - Good Times, Great Memories" until January 2006. After playing Christmas music during the 2005 holiday season, WLOW rebranded itself and launched a new format (a more uptempo Soft AC) on the frequency as "Familiar Favorites - 107.9 The Coast". Songs can range from Frank Sinatra to The Beach Boys to The Bee Gees.

It remains to be seen if WLOW will garner significant ratings, as Clear Channel's own Soft AC WYKZ does well playing mostly the same songs, as does Thoroughbred Communications' WRHQ. Plus Triad Broadcasting's own WGZO-FM (Classic Hits as "103.1 The Drive") plays a lot of the same songs as WLOW.

History

In the late 1980s, WLOW began playing nostalgia/big band on 106.9 FM, one of the few FM stations to play this style of music. Over the years the music evolved into adult standards, and the station moved from 106.9 to 99.7, back to 106.9, and finally to 107.9. The standards format continued through late 2005.

External links

*FMQ|WLOW
*FML|WLOW