The Arrow Collar Man

The Arrow Collar Man

The Arrow Collar Man was an advertising icon made famous in advertising of the Cluett, Peabody & Company of Troy, New York to promote Arrow brand detachable shirt collars. About 1905 the company began an advertising campaign that featuredan idyllic young man wearing an Arrow shirt with the detached collar. The advertisement was illustrated by J. C. Leyendecker (1874-1951) an up and coming commercial artist who did cover art for Saturday Evening Post. Hundreds of printed advertisements were produced from 1907 to 1930 featuring the Arrow Collar Man. The fictional Arrow collar man became an icon and by 1920 received more than 17 thousand fan letters a day, more than many of the popular film stars. President Theodore Roosevelt referred to him as a "superb portrait of the "common man. He inspired a Broadway musical "Helen of Troy, New York" in 1923.

Attached collars

In the early 1920s Cluett, Peabody & Co. began manufacturing their shirts with attached collars in response to consumer demand and became the most successful company in the U.S. at that time. Their sales increased to 4 million collars a week and arrow shirts with attached collars were being exported to foreign ports such as Jakarta and the Belgian Congo. The Arrow Collar Man campaign ended in 1930 having been one of the most successful advertising campaigns in history.

External links

* [http://www.arrow-menswear.com/ Arrow Menswear]
* [http://www.bookrags.com/history/popculture/arrow-collar-man-bbbb-01/ Bookrags Arrow Man]
* [http://www.arrowshirt.com/heritage.aspx A History of Excellence]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Arrow (disambiguation) — An arrow is a projectile launched from a bow.Arrow may also refer to:→ symbolArrow (symbol), e.g. →, indicating direction or movement, including: * →, representing a vector in physics and mathematics. * →, representing a material implication in… …   Wikipedia

  • Guilty of everything: The Autobiography of Herbert Huncke — by Herbert Huncke (1990)    Unlike his previous works, Guilty of Everything is not taken from herbert huncke’s notebooks; instead, it is a transcription of a series of interviews that was supplemented by excerpts from his previous writings to… …   Encyclopedia of Beat Literature

  • The Wild Wild West — Infobox Television show name = The Wild Wild West caption = The Wild Wild West 1990s VHS release. Pictured: Robert Conrad (top) and Ross Martin genre = Western creator = Michael Garrison starring = Robert Conrad Ross Martin country = USA language …   Wikipedia

  • The Zyurangers — are a group of fictional characters who are the protagonists of the Super Sentai series Kyōryū Sentai Zyuranger . They are the five greatest warriors of the five ancient tribes. Barza called them the Holy Warriors of Justice. The first five went… …   Wikipedia

  • The Illmoor Chronicles — is a series of fantasy books for children written by English author David Lee Stone. The books are all set in the world of Illmoor, a fictional continent. The first book, The Ratastrophe Catastrophe was released on June 2003. The latest book is… …   Wikipedia

  • History of the Boy Scouts of America — The Boy Scouts of America (BSA) was inspired by and modeled on the Boy Scout Association, established by Baden Powell in Britain in 1908. In the early 1900s, several youth organizations were active, and many became part of the BSA (see Scouting… …   Wikipedia

  • Hercules in the Underworld — Infobox Television episode Title= Hercules in the Underworld Series= Season=0 Episode=H04 Airdate=November 7 1994 Production= Writer=Andrew Dettmann Daniel Truly Director=Bill L. Norton Guests=Tawny Kitaen (Deianeira) Anthony Quinn (Zeus)… …   Wikipedia

  • Gwynedd in the High Middle Ages — is a period in the History of Wales spanning the 11th, 12th, and 13th centuries (AD 1000 ndash;1300). The High Middle Ages were preceded by the Early Middle Ages and followed by the Late Middle Ages. Gwynedd is located in the north of… …   Wikipedia

  • Concepts in the Wheel of Time series — This article is about the concepts and terminology in Robert Jordan s fantasy fiction series The Wheel of Time .One Power (True Source)Items of Power Angreal are items of the One Power which enable the user to draw more of the One Power than they …   Wikipedia

  • Mayor (Buffy the Vampire Slayer) — For the Australian television/entertainment personality, see Richard Wilkins (TV presenter). The Mayor Buffy the Vampire Slayer character First appearance Homecoming …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”