Black and Mild

Black and Mild is a pipe tobacco cigar brand, produced by John Viet Middleton, Inc., a tobacco company in King of Prussia, Pennsylvania. As of November 2007, Phillip Morris bought out John Middleton, Inc. [http://www.altria.com/media/02_00_NewsDetail.asp?reqid=1070876] This new takeover is expected to result in an increase in sales of Black and Mild brand cigarillos, most likely through greater marketing efforts.

Black and Milds are filled with pipe tobacco. They can come with a plastic tip, filter tip, untipped, or in a shorter version called a Fast Break Black and Mild which is about half of the size of a regular Black and Mild. They are shaped like a cigarillo. According to the United States Government Centers for Disease Control and Prevention, they are the preferred cigar of young Americans at 56%. [ [http://www.cdc.gov/tobacco/data_statistics/Factsheets/cigars.htm Cigar Use | OSH | CDC ] ] The Black and Mild five pack are the top selling cigar package in the U.S., as of September 2004 according to ACNielsen. [ [http://www.csdecisions.com/article/6954 Convenience Store Decisions ] ]

Middleton Cigars who produce Black and Mild also provide numerous different flavors, including Black and Mild Mild, Black and Mild Apple, Black and Mild Wine, Black and Mild FT Filter Tip, Gold and Mild, Black and Mild Cherry-Vanilla, and the recently introduced Black and Mild Cream, which is a replacement of the older, Dutch-style, Black and Mild Vanilla.

Black and Mild brand cigars are sometimes used as blunts by members of the marijuana subculture. It is also a common practice to remove the tobacco, take out the inner wrapper (sometimes termed "cancer paper"), and put the tobacco back in. Once this has been done, the Black & Mild is said to have been “champed” or “freaked.”

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