Magalog

A magalog is a promotional copy of a magazine, usually in a 12-page catalog format. The name is a portmanteau of "magazine" and "catalog". Magalogs help introduce magazines to new readers. It can also help existing readers see new or upcoming changes, additions, or improvements to the magazine. An alternate use can include catalogs that are presented with content, not just advertising.

References

• "Consider a Magalog", United States Postal Service, retrieved 2008-05-17