PF Flyers

PF stands for Posture Foundation. Developed in 1933, this patented insole technology set a new standard in sneaker comfort. The insole technology was first used in BF Goodrich shoes. It involves a wedge-like insert that moves weight to the outside of the foot, evenly distributing weight, reducing leg strain. As the success of the sneakers with the Posture Foundation insole technology grew in 1937 it became the basis for the brand name, “PF Flyers.”

In the 30s and early 40s PF Flyers was making sneakers, as well as oxfords, boots and heels. Sport styles by PF were very popular in the 1950s, renowned for helping you “run faster and jump higher.” They were featured prominently in the movie The Sandlot. Towards the end of the movie, Benny wears an all-black pair of "Center Hi"s. The style is now available under the designation: "Center Hi Sandlot Edition".

PF Flyers had the first collaboration between a sneaker company and pro athlete in the 50s, when they teamed up with Bob Cousy, the famed Celtics star to created a string of classic basketball designs.

By the 1960s, PF Flyers was one of the largest sneaker brands in America. Women could buy dresses made to match their PFs. PF was standard issue in the US Army.

The brand was purchased by Converse in 1972, but later had to be sold off when the US government filed an anti trust suit claiming that if both companies combined they would have a monopoly for sneakers.

Today PF Flyers still makes many of the old styles. The style most commonly associated with the shoe is the common canvas-duck sneaker, with cloth reaching above the ankle, and a patch that reads "PF Flyers." This common style is called "Center Hi". They also offer many new styles.

External links

* [http://www.pfflyers.com/ Official PF Flyers web site]