- Seleco
Sèleco is an electronics company based in
Pordenone ,Friuli Venezia Giulia . It is part ofSuper//Fluo , who bought the rights in August, 2006, along withBrionvega andImperial .History
Sèleco was born as in 1965 as a spin-off from the
home-appliance s makerZanussi .In the first years of his life, Seleco produced almost black and white Televisions with theZanussi orRex brand.The company was being sold in 1984, and was first acquired byGian Mario Rossignolo . He first became president and then main stockholder.During the '80s, the company launched world-wide marketing champaigns and began sponsoring some of the most famous italian soccer team, such as
Lazio A.S. .During the '90s, the company was mainly concentrated on the production of pay-tv decoders, but in 1993 suffered from a loss of competitivity. With the intent to reshape its position and to get gave new life to the company,
Gian Mario Rossignolo boughtBrionvega from the Brion family, the founder.This attempt get to nowhere, so the company was forced to declare failure in 1997.During the years, Sèleco has passed through ups and downs, at the end being overcome by the continuous changes in theelectronics world.After the crack-down, the company and all its interests were bought by the Formenti family. That gave life to the
Seleco-Formenti Group, owner of the rights for the brands Sèleco,Rex ,Phonola ,Imperial ,Stern ,Phoenix ,dnTelevideon ,Kerion eWebrik .The Formenti family re-launched the company with the production of
Crt -Televisions.In 2000, the company suffered of a strong crisis, following the price dumping made by turkish manufacturers.That seems to led to end of the Sèleco and Brionvega story, as theSèleco-Formenti Group was forced to liquidation.In 2004, the rights for the radio branch were bought by
Sim2 Multimedia , and all the tv interests (for the brands Sèleco,Brionvega andImperial ) were acquired bySuper//Fluo in August, 2006.External links
* [http://www.seleco.tv Seleco]
* [http://www.super-fluo.com Super//Fluo]
*List of Italian Companies
Wikimedia Foundation. 2010.
