Stomatol

Stomatol

Stomatol is a brand of toothpaste first sold in Sweden at the beginning of the 20th century. It was particularly notable as having been one of the first Swedish brands to recognize and to use the power of mass media. The brand was originally made by the soap manufacturer Grumme & Son, acquired 1985 by pharmaceutical company Cederroth AB. The company made extensive use of press, film and signs, both enamel and neon.

It is particularly known for the large advertisement sign which has been a prominent local landmark at Slussen in Stockholm since 1909. The Stomatol sign, made from lightbulbs, not neon tubes, was the first animated advertisement sign in Sweden (one can see the toothpaste being squeezed out of the tube). It was originally placed on the Katarinahissen elevator, but was moved in 1933 to the roof of the nearby building at Klevgränd 1 B. Technical problems have forced the electricity to be shut down between 1963 and 1972 and from 1981 until 1986.

Many Stomatol film commercials were animated. At least ten of the commercials produced in and around 1930 were drawn by Arvid Olson and Victor Bergdahl, creator of "Captain Grogg".

Live action, near-feature quality ads were produced around that time by Kinocentralen and which starred popular Swedish comedic actor Thor Modéen. Modéen was well known for living a rather extravagant lifestyle, mostly paid for through his work for Stomatol. The brand's slogan was "Stomatol - the only way to obtain healthy and strong teeth!"

ee also

*List of toothpaste brands

External links and references

* [http://www.slba.se/journaldigital/REEL_HISTORY/reklamfilm_06.htm History and photographs of early Stomatol film advertisements] , at the website of the Swedish National Archive of Recorded Sound and Moving Images (SLBA)
*Martin Stugart, " [http://www.dn.se/DNet/jsp/polopoly.jsp?d=1467&a=513901 Vem har skapat Stomatolskylten?] " ("Who has created the Stomatol sign?"), reply to a letter from a reader, in a regular column on local Stockholm history in "Dagens Nyheter" (accessed January 18, 2006)


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Cédric d'Hauthuille — Cédric d Hauthuille, né à Paris, est docteur en médecine, chirurgien maxillo facial à Nantes. Élève du Professeur Bernard Devauchelle, il participe avec lui et les Professeurs Sylvie Testelin, Benoit Lengelé et Jean Michel Dubernard, le 26… …   Wikipédia en Français

  • James A. McNamara — James A. McNamara, Jr. (Born in San Francisco) [http://www.mcnamaraortho.com/npjmcnamara.html McNamara, McNamara, Burkhardt Nolan Orthodontic Practice, Staff Biography] ] is an American trained board certified orthodontist well known for his… …   Wikipedia

  • Migraine — This article is about the disorder. For other uses, see Migraine (disambiguation). Migraine Classification and external resources The pain of a migraine headache can be debilitating. ICD 10 …   Wikipedia

  • Stevens-Johnson syndrome — Infobox Disease Name = Stevens Johnson syndrome Caption = DiseasesDB = 4450 ICD10 = ICD10|L|51|1|l|50 ICD9 = ICD9|695.1 ICDO = OMIM = MedlinePlus = 000851 eMedicineSubj = emerg eMedicineTopic = 555 eMedicine mult = eMedicine2|derm|405 MeshID =… …   Wikipedia

  • Bruxism — Infobox Disease Name = PAGENAME Caption = DiseasesDB = 29661 ICD10 = ICD9 = ICDO = OMIM = MedlinePlus = 001413 eMedicineSubj = eMedicineTopic = MeshID = Bruxism (from the Greek βρυγμός (brugmós), gnashing of teeth ) is the grinding of the teeth,… …   Wikipedia

  • Toxic epidermal necrolysis — Infobox Disease Name = Toxic epidermal necrolysis Caption = DiseasesDB = 4450 ICD10 = ICD10|L|51|2|l|50 ICD9 = ICD9|695.1 ICDO = OMIM = MedlinePlus = eMedicineSubj = emerg eMedicineTopic = 599 eMedicine mult = eMedicine2|med|2291 MeshID = D004816 …   Wikipedia

  • Aphthous ulcer — Infobox Disease Name = Aphthous ulcer Caption = Mouth ulcer on the lower lip DiseasesDB = ICD10 = ICD10|K|12|0|k|00 ICD9 = ICD9|528.2 ICDO = OMIM = MedlinePlus = 000998 eMedicineSubj = ent eMedicineTopic = 700 eMedicine mult = eMedicine2|derm|486 …   Wikipedia

  • Pyogenic granuloma — Infobox Disease Name = PAGENAME Caption = DiseasesDB = 29385 ICD10 = ICD10|L|98|0|l|80 ICD9 = ICD9|686.1 ICDO = OMIM = MedlinePlus = 001464 eMedicineSubj = ped eMedicineTopic = 1244 MeshID = D017789Pyogenic granuloma, also referred to as… …   Wikipedia

  • List of toothpaste brands — Popular toothpaste brands in the United States include:* Aim toothpaste * Aquafresh * Arm and Hammer * BlanX * Close Up * CloSYSII * Colgate * Complete toothpaste * Crest * Cuprident * Darlie * Druide * Elmex * Enamelon * Euthymol * Fluoride *… …   Wikipedia

  • Healing of periapical lesions — Apical periodontitis is typically the body’s defense response to the threat of microbial invasion from the root canal. [Lopez Marcos, JF. Aetiology, classification and pathogenesis of pulp and periapical disease, Med Oral Patol Oral Cir Bucal… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”