WFXH-FM

Infobox Radio Station


name = WFXH
city = Hilton Head Island, South Carolina
area = Savannah, GA-Hilton Head Island, SC
airdate =
frequency = 106.1(MHz)
format = Modern Rock
owner = Adventure Radio (Triad Broadcasting)
erp = 50,000 Watts
branding = "Rock 106.1"
slogan = "Because Music Rules!"
class = C2
website = [http://www.rock1061.com rock1061.com]
callsign_meaning = W FoX Hilton Head, the Fox was the name of a classic rock station on the same frequency

WFXH-FM, known as "Rock 106-1", is a modern rock radio station targeted to Savannah, Georgia. The station is a monitored reporter on the Alternative (Modern Rock) panel. Despite reporting as an Alternative station to Arbitron and various radio industry publications, Rock 106.1 plays Alternative and Active Rock, leaning on artists (Saliva, Disturbed, to name a few) heard on Active Rock stations. The station also features a specialty show called "Underexposed" Sunday nights 9-11pm. During the show they spotlight indie rock artists like The Decemberists, The Shins, Yeah Yeah Yeahs, The Arcade Fire, and Cold War Kids, along with local acts. In April 2008,WFXH debuted "You Heard It First", a new show heard weeknights at 11PM that features only new rock, as part of what the station calls "New Rock Nights". Rock 106.1 also recently began streaming the station online at their website.

Rock 106.1 is also home to Lex and Terry who have dominated morning drive for a number of years. In September 2006, Rock 106.1 moved its main studios from Hilton Head Island to Savannah. The station (along with sister stations 103-1 the Drive and Lucky Dog Country 106.9) have studios and sales offices in both Savannah and Hilton Head; the only cluster in the market with this capability. The station's broadcast transmitter is near Bluffton, South Carolina.

WFXH PD is former Clear Channel Alternative WXEG APD/MD/morning personality Boomer ("The Rabbi Of Rock"). Leslie Scott is Music Director and Assistant Program Director.

Among WFXH former staffers are Dustin Matthews (now with WFNX/Boston, MA), BJ Kinard (now with Cumulus/Atlanta) and Lexie Kaye (recently with WSRV/Atlanta).

In the Arbitron Ratings, WFXH has generally been the #1 rock station in Savannah, beating Rock WIXV-FM (I-95), in 3 of the last 4 ratings periods. Rock 106.1 has consistently held the #1 position in Hilton Head. [http://www.radio-info.com/content/arbitron.php?market=157]

History

The station originally signed on in 1973 as WHHR-FM on 106.3. As part of a massive frequency change, WHHR-FM moved to 106.1 and upgraded from a class A to a class C2 in 1990, which allowed full coverage of the Savannah area. By March 1991, the station flipped from WHHR-FM to WFXH, a satellite-fed classic rock station known as "Fox 106.1 - The Classic Rock Station".

On February 27, 2001, the station flipped to Active Rock as "Rock 106.1 - The Only Station That Really Rocks!" as a counter-balance to its sister station WWVV-FM 106.9 (now WGZR-FM), which at the time was playing modern rock as "Wave 106.9 - Savannah's New Rock Alternative" and then as "Wave 106.9 - The New Music Alternative". In late 2002, the station rebranded as "Rock 106.1 - New Rock". Today, WFXH reports as Alternative but aurally sounds like an active rock station, blending music from active rock artists and modern rock artists, using the positioner "Because Music Rules!"

ee also

*List of radio stations in Georgia (U.S. state)
*Georgia (U.S. state)
*Lists of radio stations in North and Central America

External links

*FMQ|WFXH
*FML|WFXH