WRAT

Infobox Radio station
name = WRAT


city = Point Pleasant, New Jersey
area = Ocean County/Monmouth County, New Jersey
branding = 95.9 "The Rat"
slogan = "9 in a row"
airdate = 1996
frequency = 95.9 MHz
format = Active rock
power =
erp = 4,000 watts
haat = 73 meters
class = A
callsign_meaning = W R A T - FM
former_callsigns =
owner = Greater Media
sister_stations = WJRZ-FM, WMTR, WDHA, WCTC, WMGQ, WWTR

webcast =
website = [http://www.wrat.com/ www.wrat.com]
affiliations =

WRAT is a rock music radio station that broadcasts on the 95.9 frequency in Point Pleasant/Belmar, New Jersey.The station is owned by Greater Media.

The station took over the frequency 95.9 from WADB, a station named for the founder, Adamant Brown and his wife Doris. Brown, after determining that there was no one on frequency within the required 70 miles, and co-channel 35 miles. petitioned the FCC for the rights to the frequency. A tower was subsequently erected in South Belmar, now Lake Como. It was one of the first automated broadcast stations with large carousels located with eight track tapes for the majority of advertising. Large reels of taped music with interspersed commercials made the station run with minimal human intervention. A PC controlled the operation. Volunteers from surrounding businesses frequently performed newscasts. The station's programing was popular in many elevators and supermarkets in Southern Monmouth County.

The NRC designated the station as the site of emergency radio messages for any problems with the nuclear power plant at Oyster Creek.

WRAT first began broadcasting it's active rock format on Labor Day 1996. The first song that day was AC/DC's "For Those About To Rock."The station quickly gained a loyal following, filling a void in the Monmouth/Ocean Counties (NJ) radio market, by providing the rock radio music and lifestyle that listeners could only enjoy at that time on stations broadcasting from New York City or Philadelpia.

WRAT gained some notoriety in the late 1990s/early 2000s with a roadside billboard advertising campaign to promote its playing of 9 songs in a row. The billboard photograph was captioned "WRAT 9 in a row", and featured 5 large-breasted women in bikinis standing next to each other, cropped so that only their chests were visible, and also cropped on the side so that only half of the last women was visible: thus, 9 breasts in a row.

In September 2006, WRAT celebrated its 10 year anniversary. Much of the station's success over this time has been contributed to the longevity of the airstaff. Almost all of the air talent that began on the station in 1996 is still on air in some capacity, a rarity in today's radio landscape.

DJ information

*Carl and Marty: Mornings
*Rockyn Robyn Lane: Mid-days
*Jimmy Steal Afternoon to Evening
*Steve Hook: Nights
*Uncle Leo: Overnights

Management

* Station Manager: Daniel Finn
* Operations Manager/Program Director: Carl Craft
* Sales Manager: Marge Guglielmo
* Promotion Director: Doug Sjonvall
* Assistant Program Director: Robyn Lane
*Music Director: Robyn Lane

External links

* [http://www.wrat.com/ Official website of WRAT]
*FMQ|WRAT
*FML|WRAT