MTV One

Infobox TV channel
name = MTV One
logofile = MTV_One.png logoalt = MTV One logo
launch = 1 July, 1997
share = 0.1% (0.1% for +1) (UK)
share as of = February 2008
share source = [http://www.barb.co.uk/viewingsummary/monthreports.cfm?report=monthgmulti]
owner = MTV Networks Europe
timeshift names = MTV One +1
sister names = MTV Two
VH1 UK
TMF UK
web = [http://www.mtv.co.uk www.mtv.co.uk]
terr serv 1 = Top Up TV
terr chan 1 = "Via Top Up TV Anytime"
sat serv 1 = Sky Digital
sat chan 1 = Channel 350
Channel 351 (+1)
cable serv 1 = Virgin Media
cable chan 1 = Channel 311
Channel 312 (+1)
cable serv 2 = UPC Ireland
cable chan 2 = Channel 701
Channel 708 (+1)
cable serv 3 = WightCable
cable chan 3 = Channel 92/451
adsl serv 1 = Tiscali TV
adsl chan 1 = Channel 407

MTV One is part of MTV Networks Europe. The channel is broadcast in the United Kingdom and the Republic of Ireland.

Channel History

MTV UK started on 1 July 1997 alongside MTV Central (March 1997) and MTV Italy (September 1997) as MTV Europe began regionally diversifying. The channel was originally broadcast in analogue from the Astra 1A satellite as part of the Sky Multichannels subscription package. However, it became a digital only channel on the end of April 2001 as part of Sky's shutdown of its analogue satellite service.

MTV UK rebranded in late July 2007 "MTV One" UK. MTV One is also broadcast on cable and was also broadcast on the now defunct ITV Digital digital terrestrial service.

Between 2000 and 2003 the slogan "The Number One Music Channel" was used for MTV UK & Ireland. The fact that since then MTV has played very little music (focusing more on programming and leaving the spin-off channels to play the music) on the channel may be why the slogan was dropped.Or|date=March 2008 Whilst the channel was on ITV Digital it showed more music programming as it was the only MTV channel on digital terrestrial television so it showed a mixture of programming from the spin-off channels that were on digital cable and digital satellite at the time but the programming changed shortly after ITV Digital went into liquidation in May 2002 and MTV was taken off digital terrestrial and six months later TMF replaced MTV after Freeview launched on digital terrestrial.

Presenters and VJs

Current Presenters:

*Rickie Haywood Williams(UK)
*Laura Whitmore (Ireland)

Past Presenters:

Simone Angel (Netherlands)
Justin Lee Collins(UK)
Donna Air(UK)
Tim Kash(UK)
Zane Lowe(New Zealand))
Sara Cox(UK)
Alex Zane(UK)
June Sarpong(UK)
Sarah Cawood(UK)
Emma Ledden (Ireland)
Dannan Breathnach(Ireland)
Lisa Snowdon(UK)
Kelly Brook(UK)
Richard Blackwood(UK)
Cat Deeley(UK)
Louis Bhose(UK)
Jon Franks(UK)
Edith Bowman(UK)
Russell Brand (UK)
DP (Ireland)
Dave Berry(UK)
Anthony Crank(UK)
Eddy Temple-Morris (UK)
Emma Griffiths (UK)

Location

The channel is based in Camden, London, in the building which was once home to TV-am. The same site hosts the majority of MTV Networks Europe channels, including the pan-European MTV Base, MTV Two, MTV Dance and MTV Hits (although being pan-European, these channels only contain UK aimed programming & advertising); along with non-MTV branded MTVNE output such as VH1 and TMF UK. The channel is split into two advertising regions, one for the UK and another for the Republic of Ireland.

MTV One Rebranding

In July 2007, MTV UK was renamed to 'MTV One' with a major new look launching across most of the MTV channels. MTV2 was renamed 'MTV Two' to follow the consistent branding across the channels. MTV Flux remained with its previous graphics, however, which launched in 2006. Promotion started on July 1, 2007 under the title 'MTV New 22.07.07'. [http://www.broadcastnow.co.uk/broadcastnowarticle.aspx?intStoryID=169647]

Shows on MTV One

Homegrown Shows

* "MTV News"
* "MTV News Cube"
* "Pimp My Ride UK"
* "The Mighty Moshin' Emo Rangers"
* "Living on the edge (TV Show)"
* "Crazy in Love (TV Show)"
* "Fur TV"
* "My Super Sweet 16 UK"
* "MTV Cribs UK"

Former MTV One shows

* ""
* "Strutter"
* "Dirty Sanchez"
* "" (1999–2002)
* "Select MTV" (1996–2001)
* "Videoclash" (2000–2001)
* "US Top 20" (1987–2002)
* "Hitlist UK" (1992–2002)
* "Irish Top 5"(2003)
* "On Call" (2001)
* "3XLive" (1999)
* "MTV News Daily Edition" (1999–2001)
* "MTV News Weekend Edition" (1997–2002)
* "MTV Bytesize" (1999–2002)
* "MTV Txt Request" (2001–2002)
* "MTV Amour" (1996–1998)
* "The Lick with Trevor Nelson
* "Daily Chart Show Live"(2001)
* "Videoclash Live" (2002)
* "Partyzone" (1987–2004)
* "Totally Boyband"
* "Non-Stop Hits"(1997–1999)
* "Mad 4 Hits"(1998–2001)
* "MTV Hot"(1997–1998)
* "Up 4 It" (1997–1998)
* "MTV Amour" (1997–1998)
* "TRL UK" (2003–2005)
* "FYI" (2007)

Shows Imported from MTV US

* "Beavis and Butthead"
* "Celebrity Deathmatch"
* "Clone High"
* "Cribs"
* "Date My Mom"
* "Happy Tree Friends"
* "Hogan Knows Best"
* "Human Giant"
* "Jackass"
* "Laguna Beach"
* "MADE"
* "Total Request"
* "The Hills"
* "Making the Video"
* "My Super Sweet 16"
* ""
* "The Osbournes"
* "Pimp My Ride US"
* "Punk'd"
* "Wild 'N Out"
* "Viva La Bam"
* "Bam's Unholy Union"
* "The Tom Green Show"
* "The Life Of Ryan (Rumoured 2008/9)

Other Shows Imported from MTV Networks US

* "Acceptable.TV
* "Drawn Together"
* "South Park"

Spinoff Channels

MTV R

MTV Networks UK & Ireland's general entertainment channel.

MTV Hits

Launched on May 1 2001, MTV Hits is a channel which plays chart music videos.

MTV Base

MTV Base is a channel which plays hip hop, R&B and rap music as well as corresponding programming to those genres of music.

MTV Dance

MTV Dance is MTV's dedicated dance music channel with music videos and programming of underground and mainstream dance tracks.

MTV Two

MTV Two is a channel dedicated to alternative rock music, with other commercial mainstream music types found on MTV's other music channels. MTV Two was originally known as M2.

MTV Ireland

Launched in February 2004, with the 'MTV Sheep' campaign designed by chemistry. MTV Ireland feed allows air-time for local opt-outs for Irish adverts and localized sponsorship. Local programming includes MTV News and The Festival Show. MTV have also registered the website www.mtv.ie.

MTV One +1

Launched on 1st February 2008 at midday, this timeshift service of MTV One replaced MTV Flux, which in turn had replaced VH2. Trailers for the channel had aired before and after the launch, highlighting the catch-up ability of the new channel.

TMF

TMF was launched as a Freeview channel in 2002 to fend off competition against EMAP's The Hits. TMF originally started as a non-stop music channel, although the channel now features more and more programming from MTV and other sister channels.

VH1

VH1 is a channel targeted at 25-44 year olds playing chart and popular music from the 1970s to the present day. VH1 also carries music programming and themed countdown shows from their US counterpart.

VH1 Classic

VH1 Classic is a channel plays all time musics from the '60s to the '90s.

Defunct Channels

VH2

VH2 was launched in late 2003 and shown mainly music videos and live concerts. It focused on Rock, Indie and Punk music and branded itself as 'the alternative to manufactured pop'. The channel closed on August 1, 2006 because the main source of income for the channel, ringtone advertising, had slowed down. MTV replaced VH2 with MTV Flux.

MTV Extra

MTV Extra was launched in 1999 and was a mixture of music videos and repeats of MTV Programming. Towards the end of the channel's life, programming was dropped and the channel showed solely music videos (under the "Pure Music" name), with MTV Dance in the evenings. MTV Dance was spun off into its own channel on April 20 2001, and MTV Extra was renamed MTV Hits at 6a.m. on May 1 2001. MTV Extra is notable for being the only spin-off MTV channel to use the same song title graphics as its parent channel (although it had its own separate idents).

MTV Flux

Launched on September 6, 2006, MTV Flux allowed viewers to take "control" of the channel by sending in video clips to MTV Flux's website, and requesting music videos. It was replaced by MTV One +1 on February 1, 2008, a timeshift service of MTV One. MTV had announced that the "Flux" format would be integrated into its other channels, and so the website still remains. MTV Flux had replaced VH2 and used its bandwidth space.

Future Channels

MTVNHD

MTVNHD will launch as a pan-European channel on September, 15th 2008. Based in Warsaw, Poland the channel will air throughout Europe.

MTV ONE +2

MTV ONE +2 set to launch on Sky Digital. It is unknown when the channel will launch. It hours will be 12midnight - 6am using Nick Jr. 2's downtime.

External links

* [http://www.mtv.co.uk MTV.co.uk]
* [http://www.mtvstudios.com MTV Studios] production facilities at the former home of TVam