Yellow arrow

Yellow Arrow is a global public art project in New York, New York. Yellow arrow stickers can be obtained from their website and placed anywhere in the public realm. When encountering a sticker on the street, one can send the unique code printed on it as a text message to a particular phone number. Moments later a text message will be received with a message left by the sticker's original owner.

The Yellow Arrow symbol means ‘there’s more here: a hidden detail, a funny story, a memory, and a crazy experience.’ Each arrow links digital content to a specific location using the mobile phone. As an underground phenomenon, the project has grown a vibrant and tight community internationally, and Yellow Arrow stickers have been placed in 280 cities and 22 countries. Since appearing first on the streets of Manhattan's Lower East Side in May 2004, Yellow Arrow has been featured in "The New York Times, Wired Magazine, Newsweek, The Washington Post, The Boston Globe," CNN and NBC, the London "Times, Politiken, Liberation, Diari de Barcelona," and "de Volkskrant." Yellow Arrow was also featured in Lonely Planet's Guide to Experimental book series.

* [http://www.yellowarrow.net Yellow Arrow website]
*" [http://smallworldpodcast.com/?p=478 Yellow Arrow interview] " - [http://smallworldpodcast.com small WORLD Podcast] 2006