Infobox Radio station
name = WZLF
city = White River Junction, Vermont
area = New Hampshire and Vermont
branding = "95.3 The Wolf"
slogan = "#1 for New Country and the Legends"
airdate =
frequency = 95.3 MHz
format = Country
erp = 3,000 watts
haat = 75 meters
class = A
facility_id = 17801
coordinates = coord|43|39|14|N|72|17|43|W
callsign_meaning = "Wolf"
former_callsigns = WNHV-FM, WKXE, WSSH
owner = Nassau Broadcasting III, LLC
licensee =
sister_stations = WZLF, WTHT, WNHW
webcast = [http://player.streamtheworld.com/liveplayer.php?CALLSIGN=WXLFFM Listen Live]
website = http://www.953thewolf.com/
affiliations =
WXLF (95.3 FM, "95.3 The Wolf") is a radio station licensed to serve White River Junction, Vermont. The station is owned by Nassau Broadcasting III, LLC. It airs a Country music format.[ cite web |title=Winter 2008 Station Information Profile |work=Arbitron |url=http://www1.arbitron.com/sip/displaySip.do?srvy_id=WI08&surveyID=WI08&band=fm&callLetter=WXLF] The station is simulcast on W298AH (107.5 FM) in Claremont, New Hampshire. ]The station has been assigned these call letters by the Federal Communications Commission since March 1, 2005.[cite web |title=Call Sign History |work=FCC Media Bureau CDBS Public Access Database |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=17801&Callsign=WXLF] ]History
WXLF started out its life as a simulcast of its once daytimer sister WNHV (910 AM) owned by Rex Marshall. Eventually the signals were split and WNHV-FM became WKXE otherwise known as "95-3 KXE" with a very eclectic presentation of the AAA music format, with elements by day, and entire programs by night, presenting blues, jazz, folk, Celtic and world music.
In the Upper Valley's first duopoly, WKXE and WNHV were sold to Dynacom Corporation, who also owned WHDQ (Q106) and WTSV AM 1230 in Claremont. Amid huge protest, Dynacom flipped the AAA station to a very soft AC format as "Lite 95-3". Over time, "Lite 95-3" evolved into "Wish" with Boston's legendary WSSH calls installed when they became available. WSSH was initially a 'trimulcast' of WSSH 95.3, and WZSH in Bellows Falls VT and for a time 101.5 WWSH in the Brattleboro, Vermont area. The Brattleboro "Wish" even had a sales office and FCC legal studio on Main Street in downtown Brattleboro. There was even a shorter time when "Wish" had a 'quad cast' with the fourth station of the simulcast being WVAY 100.7 in Wilmington, Vermont. Eventually WWSH became WRSY, with a simulcast of WRSI in Turners Falls, MA with an AAA format in the greater Brattleboro area. Originally WRSI was simulcast on WMTT 100.7 in Wilmington, and when that station went to a simulcast on WEXP in Rutland, it made sense to bring the popular AAA format closer to its core of listeners in Brattleboro. WRSI and WRSY were acquired by Saga, while all the other mentioned stations are still owned by Nassau. The two remaining "Wish Stations" dropped the AC format and went to country and took the "Bob Country" handle, that was once used on WMXR Woodstock / WCFR-FM Springfield prior to the sale of those stations to Clear Channel. Upon Nassau's takeover of the once Vox Radio Group stations, "Bob Country" was once again put to rest, and "95.3 The Wolf" was born.
References
External links
* [http://www.953thewolf.com/ WXLF official website]
*FMQ|WXLF
*FML|WXLF
*FMARB|WXLF
*FMQ|W298AH
