CNBC Asia

Infobox TV channel
name = CNBC Asia
logofile = CNBC Asia logo 2006.jpg
logosize = 300px
logoalt =
launch = June 20, 1995
closed date =
share =
share as of =
share source =
owner = NBC Universal
slogan = "First in Business Worldwide"
(Since 2006/10/28)
country =
broadcast area =
former names =
replaced names = Asia Business News
sister names =
headquarters = SIN
timeshift names =
web = [http://www.asia.cnbc.com/ http://www.asia.cnbc.com/]
terr serv 1 =
terr chan 1 =
sat serv 1 = flagicon|MYS Astro
sat chan 1 = Channel 518
sat serv 2 = flagicon|THA TrueVisions
sat chan 2 = Channel 73
sat serv 3 = flagicon|AUS Foxtel Digital
sat chan 3 = Channel 652
sat serv 4 = flagicon|PHL Dream Satellite TV
sat chan 4 = Channel 32
sat serv 5 = Hot Bird
sat chan 5 = 11127 v SR 27500
cable serv 1 = flagicon|SIN StarHub
cable chan 1 = Channel 15
cable serv 2 = flagicon|AUS Foxtel Digital
cable chan 2 = Channel 652
cable serv 3 = flagicon|AUS Optus TV
cable chan 3 = Channel 652
cable serv 4 = flagicon|AUS Neighbourhood Cable
cable chan 4 = Channel 48
cable serv 5 = flagicon|AUS TransACT
cable chan 5 = Channel 13
cable serv 6 = flagicon|PHL SkyCable Platinum
cable chan 6 = Channel 111
cable serv 7 = flagicon|PHL Global Destiny Cable
cable chan 7 = Channel 44
cable serv 8 = Sky Digital (New Zealand)
cable chan 8 = Channel 95
cable serv 9 = flagicon|THA TrueVisions
cable chan 9 = Channel 73
sat radio serv 1 =
sat radio chan 1 =
adsl serv 1 = flagicon|TWN Chunghwa Telecom MOD [http://mod.cht.com.tw/MOD/Web/page.php?cat_id=49]
adsl chan 1 = Channel 78
adsl serv 2 = flagicon|HKG Now TV
adsl chan 2 = Channel 319
online serv 1 = flagicon|USA CNBC Plus
online chan 1 = [http://plus.CNBC.com] (US$9.95/month or US$99.95/year)
online serv 2 = flagicon|USA CNBC.com free view [http://www.cnbc.com/id/18204100] [http://nbcumv.com/cnbc/release_detail.nbc/cnbc-20070419000000-gettheedgeonwall.html?rss=1]
online chan 2 = [http://CNBC.com] (Mondays 6AM to 4PM SIN/HK/TWN time)
online serv 3 = flagicon|TWN HiNet HiChannel
online chan 3 = [http://ilook.tw/foi91] : Free 300K [http://ilook.tw/foi92] : Paid 600K or 1200K (NT$30/month, circa US$1, Taiwan only)

CNBC Asia is a business news channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel (CNBC). Its programmes originate out of from Singapore and Sydney and has bureaus in Tokyo and Hong Kong.

History

1995-1997: Pre-ABN Merger

CNBC Asia was launched in 1995 along with sister channel NBC Asia. It was originally based in Hong Kong. Anchors such as Rico Hizon, Bernard Lo, Lorraine Hahn, Dalton Tanonaka and Bill Heartley were part of the original CNBC Asia team. It adopted similar programmes from its US counterpart like "The Money Wheel" and "Business Tonight" and had a few of its own programmes as well. In addition, the channel has broadcasted programmes from CNBC US and CNBC Europe on a live and repeat basis.

Post-ABN Merger

On December 9, 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Asia with Dow Jones' Asia Business News (ABN), and likewise of CNBC Europe with European Business News. The merged channel launched in February 1998 and was named "CNBC Asia Business News" but it was simply referred to as "CNBC Asia" in mid-1998. As a result of the merger, there were massive employee lay-offs and programme cancellations at CNBC's Asia original headquarters in Hong Kong but Rico Hizon, Geoff Cutmore and Bernard Lo joined the newly-merged channel whose operations have been based in Singapore ever since. Programmes and personalities came mostly from ABN and were for the most part retained in their original form (i.e. title and graphics scheme). CNBC Asia also mainly used ABN's own graphics scheme rather than adopt those in use by CNBC US and CNBC Europe. In addition, there was no regional ticker for most audiences until 26 October 1998 and simulcasts of US and European programmes were very limited.

From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline) when introducing regional programmes (including magazine programmes) and airing general channel promotions.

Mid-1998-2002

In June 1998, CNBC Asia added "CNBC Sports" which it aired weekend afternoons and in October 1998, it also started airing selected episodes of the "Tonight Show with Jay Leno" and "Late Night with Conan O'Brien" on weekend evenings as CNBC Asia was replaced by the National Geographic Channel. When CNBC Asia launched its regional ticker in 1998, it introduced new shows such as "Lunch Money" (later replaced by "Power Lunch Asia" in 1999) and "Market Watch" (later renamed "Global Market Watch") where the latter was produced by CNBC Europe but anchored from both London and Singapore. In addition, the channel substantially increased CNBC Europe programming in the afternoon by airing "Europe Today" in its entirety.

In October 1999, CNBC Asia had a partnership with the "Australian Financial Review" to present "The Australian Financial Review Market Wrap", a daily round-up of market news from the Australian region hosted by James Walker and Grace Phan.

Major programming changes occurred on 30 October 2000 with CNBC Asia expanding "Asia Squawk Box" to 2 hours, "Asia Market Watch" to 2 hours in the morning and 1 1/2 hours in the afternoon and "Power Lunch Asia" to 1 full hour. CNBC Asia's ticker was also reformatted on that day to include colours reflecting change in the stock prices (green for an increase and red for a decrease) and a stock's ticker symbol.

In 2001, CNBC Asia introduced localised tickers to audiences in Australia, Hong Kong and Singapore and has since kept the ticker on the screen during commercial breaks.

In July 2001, "Asia Squawk Box" was further extended to 3 hours and more programming hours from CNBC US and CNBC Europe were added to the line-up. This was further extended in 2002 when US programming started at 20.00 SIN time uninterrupted on weeknights.

2006: Full control by NBC Universal

In July 2005, it was announced that NBC Universal would take full control of CNBC Asia from 31 December 2005, subject to clearance. The channel's main sequences reverted from "CNBC Asia - A Service of NBC Universal and Dow Jones" to simply "CNBC Asia" on 1 January 2006. But, on 30 October 2006, to further distinguish itself between its other counterparts, "CNBC Asia" simply rebranded itself as "CNBC", and adopting CNBC's new general slogan, "First in Business Worldwide".

2007: Return to Sydney

It was announced on 5 March 2007 that CNBC Asia will be opening a bureau in Sydney to track the Australian markets. This is in light of the recent global market correction. "Squawk Box" has had reports from Jeffrey James (a former ABC and Channel Nine reporter). This has marked the first time that CNBC Asia has an Australian correspondent since Mark Laudi returned to Singapore from Sydney. In October 2007, Oriel Morrison also joined the Sydney bureau to give reports during the afternoon session there.

In August 2008, The Daily Telegraph reported that Channel Nine's finance reporter Karen Tso, will be joining the network in October '08. She will be the network's Sydney-based correspondent and will anchor "Squawk Australia", thus replacing Jeffrey James.

Programming

2007 Programming Revamp

During the week of 19 March 2007, CNBC Asia commenced promotions for "Squawk Australia", hosted by James, which debuted on 26 March 2007 from a studio in Sydney. It airs from 9.00 Sydney Time/6.00 SIN/HK time weekdays. A revamped "Asia Squawk Box", anchored by Amanda Drury and Martin Soong, follows at 7.00 SIN/HK time weekdays.

CNBC also launched two brand new shows that replaced "Market Watch" and the CNBC Europe programme "Today's Business". "CNBC's Cash Flow", anchored by Maura Fogarty (first hour) and Amanda Drury (second hour), is intensely trader and investor based. Following on from the success of "Worldwide Exchange", another joint production, "Capital Connection" was launched. It is anchored by Maura Fogarty in Singapore, and Steve Sedgwick in London. Unlike "Worldwide Exchange", which is produced by CNBC Europe, "Capital Connection" is produced by CNBC Asia.

On 27 September 2007, CNBC Asia announced strategic initiatives to push into the Australian market. Two new shows were introduced to the network: "Trading Matters", a wrap-up of the day's market action, and "Australia This Week", a concise show summarizing the week's highlights. Both shows are anchored by newly-appointed CNBC anchor Oriel Morrison, formerly of Channel Nine and Bloomberg Television. The shows debuted on 2 and 6 October 2007 respectively at 17.30 Sydney time/15.30 SIN time as the channel moved its Sydney bureau into a new studio situated across from the Australian Stock Exchange building. The move has also seen CNBC Australia re-introduce opt-outs from the pan-Asian feed for additional airings of "Trading Matters" and "Australia This Week".

Weekday line-up

The channel's major weekday business day programmes are (pan-Asian feed):

Past Personalities

Anchors/Presenters

Correspondents

*left before the 1998 merger with Asia Business News

Other CNBC Asia Services and Partnerships

CNBC-based Channels

In conjunction with local partners it provides the following local channels:
* CNBC-TV18 (formerly CNBC India)
* Nikkei CNBC (in Japan)
* CNBC Pakistan

Other TV and Print Partners

* Etomato and Chosun (in South Korea) [http://www.cnbcasia.com/about_cnbcasia/about_press_room_detail.aspx?ID=49]
** Etomato airs LIVE CNBC U.S. programs weeknights from 12AM to 7AM KST, including the second hour of "The Call", "Power Lunch", "Street Signs", "Closing Bell", and "Kudlow & Company". [http://www.etomato.co.kr/etomatotv/vod_aod.asp]
** With a partnership with Chosun, South Korean business can be seen in its Asia News section.
** Formerly MBN-CNBC was also provided in Korea. However CNBC Asia and MBN agreed to dissolve their partnership in May 2005.
*China Business Network (in China)
* In the Philippines, the second hour of "CNBC's Cash Flow" is simulcasted on ANC. "Managing Asia" is also shown on ANC at 8.30 local time on Saturdays.
** Formerly, CNBC Asia was seen 24 hours a day on terrestrial TV channel 11 in the Philippines from June 2001 to July 2002.
*Even after Dow Jones had sold its stake to NBC Universal, correspondents from Dow Jones Newswires and The Wall Street Journal Asia continued contributing to the channel.

Airline Partners

"Managing Asia" can be seen on Singapore Airlines. [ Krisworld Television Learning Programmes [http://www.singaporeair.com/saa/en_UK/content/exp/entertainment/television/business1.jsp] ]

Mobile services and podcasts

CNBC Asia also also delivers financial news to mobile phone users by keying-in http://asia.cnbc.com. Subscribers in Singapore's M1, Indonesia's Telkomsel and Cambodia's Mobitel can see live streaming of the channel and selected on-demand clips from its shows. [ CNBC Extends Reach through 3 Additional Mobile Operators in Asia Pacific. CNBC.com. 24 April 2007. [http://www.cnbc.com/id/18285845] ]

The channel also offers podcasts free-of-charge.

CNBC Asia Taglines

*"First in Business Worldwide" (2006-10-28—Present)
*"The World Leader in Business News" (2004-11-01—2006-10-27)
*"Now more than ever" (2002-07 - 2002-12)
*"Profit from it" (2000-10-30—2004-10-31)
*"The World is Asia Business" (Circa 1999)
*"Business Intelligence" (1998—2000-10-29)
* "A Service of NBC and Dow Jones" (1998—2005-12-31)

References

External links

* [http://asiatv.cnbc.com CNBC Asia official site]
** [http://australia.cnbc.com CNBC Asia Australia subsite]