- Fuze (beverage)
Infobox_Company
company_name = Fuze Beverage
company_type = Subsidiary
foundation = 2000 byLance Collins
location =Englewood Cliffs, New Jersey ,USA flagicon|USA
num_employees = 120 ("2008")
industry =Beverage
products = Healthy Alternative Beverages [ [http://www.drinkfuze.com Welcome to Fuze Beverages: Refreshingly Smart ] ]
parent = The Coca-Cola Company [http://www.thecoca-colacompany.com/ www.thecoca-colacompany.com]
homepage = [http://www.drinkfuze.com/ http://www.drinkfuze.com]Fuze Beverage, commercially referred to as “Fuze” (pronunciation: fyüz), is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins [http://www.DrinkFuze.com Welcome to Fuze Beverages: Refreshingly Smart ] ] . Fuze products are classified under the new age and wellness beverage categories because of their contemporary product class and nutrient provision [ [http://www.beveragemarketing.com/reportcatalog7.html Report Catalog - New Age Beverage Category Reports ] ] . Fuze Beverage was founded in Englewood Cliffs, NJ in 2000 and became a subsidiary of The Coca-Cola Company in February 2007 [ [http://www.thecoca-colacompany.com/presscenter/nr_20070201_ccna_fuze.html Coca-Cola - Press Center - Press Release ] ] .
Company History
Fuze Beverage is a drink manufacturer founded and currently based in Englewood Cliffs, NJ, USA. Lance Collins, experienced in the beverage industry for over 20 years, began the company in the basement of his home. Original flavors included Vitamin Tea (Green Tea with Ginseng), Replenish (Agave Cactus), Stamina (Grape and Aronia Punch), VitaBoost (Citrus Starfruit Punch), and Slenderize (Cranberry Raspberry). Currently the brand consists of four vitamin infused lines. In February 2007 The Coca-Cola Company purchased Fuze Beverage as an independent entity, making it one of the largest acquisitions Coca-Cola has purchased since Odwalla Inc. in 2001 [ [http://www.nytimes.com/2007/02/02/business/02drink.html Coca-Cola to Buy Fuze Beverage - New York Times ] ] . More recently the beverage company replaced their glass bottles with
PET plastic containers which are a better candidate for recycling and allowed in areas where glass is prohibited.External links
* [http://www.drinkfuze.com/ Official website]
References
Wikimedia Foundation. 2010.
