The New Normal

Infobox Album | Name = The New Normal
Type = Album
Artist = Cog

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Released = April 12, 2005
Recorded = September 20 – November 5, 2004
Genre = Rock
Length = 73:06
Label = Difrnt Music
MGM Distribution
Producer = Sylvia Massy and Cog
Reviews = [http://www.ozmusicproject.net/magazine/cdreviews.asp?CD=%096060 Oz Music Project] - 4/5
Last album = "Open Up"
(2003)
This album = "The New Normal"
(2005)
Next album = "Sharing Space"
(2008)

The New Normal is an album released by Australian progressive rock band Cog in April, 2005. The album was produced in Weed, California by Sylvia Massy, who has worked with artists such as Tool and Spiderbait. Music videos for the songs My Enemy and Run have being made, and Run was also released as a CD single in August.

The New Normal is in many ways a concept album, with the central concept being the oppression and injustice of a consumerist society. The ways in which we can solve these problems are also explored, as are their effects on an individual's state of mind. Another large concept on the album is the need to "speak out" against these issues (hence the image of a megaphone in the front cover of the CD case).

The New Normal was made the album of the week on Triple J, and was also nominated for the 2005 J Award. The album peaked at number 19 on the Australian Recording Industry Associations album chart.

Radio singles

* Real Life - "February 2005" - "as radio edit"
* My Enemy - "March 2005"
* Run - "August 2005" - "as radio edit"
* Resonate - "March 2006"

Track listing

#Real Life – 5:56
#Anarchy OK – 6:22
#Silence is Violence – 7:39
#Resonate – 4:31
#The Spine – 7:11
#My Enemy – 3:33
#Run – 5:08
#The River Song – 7:39
#Charades – 3:59
#Doors (Now & Then My Life Feels Like It's Going Nowhere)– 10:14
#Naming The Elephant – 10:46

Personnel

*Flynn Gower – lead vocals & guitar
*Lucius Borich – drums, vocals, samples
*Luke Gower – bass guitar & vocals
*Cog – producer, album design
*Sylvia Massy Shivy – producer, mixing
*Rich Veltrop – co-producer, engineer, mixing
*Kale Holmes – mixing
*Cecil Gregory – studio assistant
*Seabrian Arata – ProTools editor
*Tom Baker – mastering
*Sean "Speed Pan" Boucher – recording & engineering (pre-production)
*Daniel Parkinson – album design
*Andrzej Liguz – group photography