Bullseye (retired pricing game)

Bullseye was a pricing game on the American television game show "The Price Is Right". It was played for a car or, on one episode, a boat. The game was never officially named on the show, and has been given the name "Bullseye" by fans of the show.

Played from September 5 to September 14, 1972, Bullseye is among the first five pricing games ever played. The others are Any Number, Bonus Game, Double Prices and Grocery Game. The game is commonly referred to as both "Bullseye I" and "Bullseye '72" to distinguish it from the other Bullseye that debuted in 1976.

Gameplay

The contestant was asked to guess the exact price of the car, being told "higher" or "lower" if they guessed incorrectly. The contestant was given seven guesses to deduce the exact price of the car and win. The audience was shown the price and asked not to say anything about it during the game.

The second day that Bullseye was taped, contestants were given a $500 range in which to bid; due to the earliest shows taping out of order, this resulted in the range being given on its second and fourth playings, but not on its first and third playings. On the game's fifth and final playing, the contestant was not given a range and was instead told that the car's price had been rounded to the nearest $10.

et Changes

Despite its short life, Bullseye underwent two set changes (the first game to do so) - on its first two taped playings (the second being aired on September 8) the list of guesses remaining was white-on-white, making it hard to read. Beginning on the third taped playing (aired September 12) this was changed to light blue numbers on a dark blue background.

Additionally, the price tage graphic was given a hole on the left side beginning with the September 12 episode.

Retirement

Bullseye has the distinction of being the first pricing game to be retired, due to its being too hard to win;fact|date=February 2008 in fact, in its five playings on the daytime show, the game was never won. The closest anyone ever came to the price was $1 away on the September 8, 1972 episode - the price being $3,621 with the contestant's final guess being $3,620.

The concepts of the game, to narrow down the price of an item, later became the basis of Double Bullseye, another short-lived pricing game, which was the only pricing game to guarantee a win. The successor, Clock Game, features the same goal; but instead of a seven-guess limit, the contestant has to guess the prices of two products within a 30-second time limit.