Bullseye (active pricing game)

Bullseye is a pricing game on the American television game show "The Price Is Right". It is played for a prize, usually valued between $3,000 and $10,000, and uses grocery items.

Having debuted on July 1, 1976, it should not be confused with the original Bullseye - a car game played only during the show's first two weeks, sometimes referred to as either "Bullseye I" or "Bullseye '72," with the current version occasionally referred to as either "Bullseye II" or "Bullseye '76."

Gameplay

The centrepiece of Bullseye is a game board which contains an Archery style target with rings ranging from $2 to $12, and five grocery items. The contestant must select a grocery item and decide what multiple of that item's price will total between $10-$12, which is the range of the target's bullseye. The price is revealed, and if the total "hits the bullseye" range, the prize is automatically won.

If the total is less than $2, or greater than $12, the contestant "misses the target" and the grocery item is out of play. If the total is between $2 and $10, a marker is placed on the appropriate spot on the target. The contestant repeats the process for up to two of the other grocery items. If after this the bullseye is "still" not hit (a rare occurrence), the products that the contestant hit the target with have the markers pulled up a second time. One of the five products has a "hidden bullseye". If this is revealed, the contestant also wins the game. The other four contain the word "SORRY" and finding only these markers loses the game.

History

The original range was $5-10 with a $9-10 "bullseye". After 11 playings, it was changed to a $1-6 range with a $5-6 "bullseye", where it remained until February 3, 1989.

During early playings of Bullseye, the contestant could only win via the "hidden bullseye" card using the marker closest to the bullseye. This rule was changed soon after the game debuted.

Foreign Versions

On Italy's OK!, the game was called CENTRO, and the range to win was ₤68,000-₤73,000.