Michiko Koshino

Michiko Koshino (小篠 美智子, Koshino Michiko^?), born in 1942, is a fashion designer. She has high-end stores in Japan and London.

Koshino was the designer for the final runway show of Stardoll's Elite, Kahlen's Next Top Model.

Michiko Koshino was born in Osaka, Japan and is one of three siblings who have all entered the fashion design industry. While working for her mother’s boutique early in her life, Koshino gained first hand experience in the fashion and retail industry. In 1974, Koshino graduated from Bunka Fukuso Gakuin College of design. Upon graduating, Koshino moved to London to pursue her career as a fashion designer. She opened up her first store in Covent Garden that portrayed a dance club-like atmosphere that included DJ turntables to complete the effect.

Designs

In 1987, Koshino began a line of menswear called Motorking, that today are considered to be collector’s items, worn by David Bowie and Moby. She also created a line of women’s wear, Q tee, which is influenced by urban street wear. Her clothing line later branched out to include cosmetics, underwear, eyewear, and accessories that are sold globally in countries such as Asia, Europe, and the United States. Yen denim, a limited variety of Japanese denim, is another collection that has been successful for Koshino. Some of her other lines include Main Collection and 100’s line. Koshino’s clothing has been seen on such celebrities as the Spice Girls, Placebo, and Natalie Imbruglia. Her licensees include main brand umbrella, Michiko London, Sudo (wool and acrylic scarves), Ta Feng (umbrellas), Shin Myung Mool San (lighters), Chiyoda Bussan (footwear), Mandom (cosmetics), Gunze (leg wear), and Mitsubishi Rayon (casual wear). The nightlife ensembles have become highly recognized in club environments. Her name is first in the consumers mind in regards to club wear. One of the most intriguing items she marketed under her name was condoms and even created the first inflatable fabric. Koshino was also responsible for designing and environmentally friendly scooter for Honda.

Inspiration and Influences

Her inspiration is derived from urban streets and dance club environments. Music of the eighties and nineties are large influences in her designs. Koshino’s collections are created to provide her customers with a wide range of products, ultimately to provide customers with complete looks. Koshino is constantly pushing and changing the boundaries of fashion by incorporating new, unique fabrics into her designs as well and continuously focusing on designing innovative garments. Experimenting with new ideas is what Koshino strives to do in all of her designs. Instead of using traditional Japanese culture in her creations, Koshino looks to quirky and interesting aspects of modern Japanese society for her designs. Sexy yet comfortable clothing is her focus for young, trendy consumers. Taking classic pieces such and tweed and incorporating futuristic characteristics as well as combining Eastern and Western culture is one of Koshino’s signature designs.

References

http://www.fashionmodeldirectory.com/designers/michiko-koshino/ http://www.virtualjapan.com/wiki/Michiko_Koshino http://www.michikokoshino.co.uk/ http://www.fashionencyclopedia.com/Ki-Le/Koshino-Michiko.html

External links

• Spring 2006 collection (English)
• British site (English)
• Japanese site (Japanese)
• South Korean site (Korean)
• Michiko Koshino – designer profile at Fashion Model Directory
• Streetwear Today article (English)

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Name	Koshino, Michiko
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