WZRC

Infobox Radio station
name = WZRC


city = New York City
area = New York metropolitan area
branding =
slogan =
airdate = 1930
frequency = 1480 kHz
format = Chinese
power = 5,000 watts
erp =
class = B
facility_id = 27398
callsign_meaning = W Z RoCk
"(former satellite network)"
former_callsigns =
owner = Multicultural Broadcasting
licensee = MRB Licensee, LLC
webcast =
website = See External Links
affiliations =

WZRC, on 1480 kHz, is a radio station owned by Multicultural Broadcasters and serves the New York City area by running Chinese-language programming.

History

Formation and the early years

This station started out as WHOM and was founded in 1930 by the New Jersey Broadcasting Corp. In the 1940s the station aired ethnic brokered programming. The station was owned by the Pope family. It ran many Italian-language programs, and included some German and Spanish programming as well. In 1960 it evolved to mostly Spanish. In 1975 the station was sold to SJR communications along with WHOM-FM.

1975 – 1982

WHOM-FM would become AC WKTU (then years later disco then rock WXRK, and talk as WFNY-FM). WHOM was renamed WJIT (Radio Jit) and went from diversified Spanish to Spanish contemporary music. WJIT continued this format into the 1980s evolving into a Spanish AC format by then. WJIT 1480 and WKTU 92.3 were sold to Infinity in 1982.

1982 – 1998

Infinity in 1989 decided that with a new Spanish station on 97.9 that it should move 1480 WJIT (by then known as talk station 1480 Radio America) to an English format. So it shut down the Spanish format that spring and made the station WZRC. It took a heavy metal based satellite rock format and named the station "Z Rock". The call letters WZRC, were originally used in Chicago by the flagship station for the network, "Z-Rock 106.7 FM" from 1986-1987.

In December 1992 WZRC shortly switched to classic country through a satellite delivered service. But that February WZRC switched to a Korean brokered programming. Infinity continued to own the radio station until after its merger with CBS. At that point it owned 92.3 WXRK (now WFNY-FM), 101.1 WCBS-FM, 102.7 WNEW-FM, 660 WFAN, 880 WCBS, 1010 WINS, and 1480 WZRC. While it was not required to sell WZRC it opted to anyhow and sold the station in 1998 to Multicultural Media.

Multicultural kept the Korean format but after a few years, in 2002, switched to Chinese (to complement Multicultural's Sinocast network broadcast locally on 92.3 FM subcarrier).

External links

* [http://www.mrbi.net/radiogroup.htm#newyork AM1480 WZRC New York 美國華人中文廣播電臺24小時網路直播 ->請在網頁點擊 Listen 來收聽]
* [http://www.mrbi.cn/ 更多美国中文广播电台 ---> 多元文化广播集团 (Multicultural Broadcasting Radio Company)]
* [http://www.cwcb.com/ 另一個美國中文電台 ---> 中華商業廣播電台 (CWCB)]
*AMQ|WZRC
*AML|WZRC
*AMARB|WZRC