- Reef (company)
Infobox Company
company_name = Reef
company_
company_type =Private
genre =Surfing
foundation =
founder = Fernando & Santiago Aguerre
location_city =San Diego, California
location_country = USA
location =
origins =
key_people =
area_served =
industry =
products =
services =
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid =
owner =
company_slogan =
homepage = [http://www.reef.com www.reef.com]
dissolved =
footnotes =Reef sandals are a brand of casual sandals, known as
flip-flops . Two Argentine brothers, Fernando and Santiago Aguerre, created their brand in the 1980s to support their active lifestyles. Their involvement in thesurfing scene led them to open their own surf shop in Argentina in the 1970s. Eventually they moved from Argentina to theSan Diego beach community of La Jolla,California . This is where Reef began. Starting out with $4000, the brothers set out to create the world's best active sandal. [cite web|url=http://www.reef.com/guys/company/2|title=REEF > COMPANY|publisher=REEF|accessdate=2008-06-27] Their product quickly acquired a loyal following amongst surfers and beach goers. Reef has subsequently grown into one of the world's leading active sandal manufacturer.cite news|url=http://www.signonsandiego.com/news/business/20050405-9999-1b5reef.html|title=Stepping into a fortune|last=McMahon|first=Shannon|date=2005-04-05|publisher=The San Diego Union-Tribune |accessdate=2008-06-27]In 1995 the company had grown considerably and it was time to expand their operations, moving into an 80,000 square foot
San Diego facility.Fact|date=June 2008While the initial market was primarily surfers and beach denizens, Reef sandals began popping up in the
skate ,snowboarding , and mainstream fashion scene.Fact|date=June 2008 The company now promotes sporting gear from boards and footwear to active clothing as well. Reef launched their women's sandal line in 1998 and in 2002 also launched their logo program including hoodies, T-shirts, caps and beanies for both men and women. The success of the logo program launched a move into a complete men's clothing line.Fact|date=June 2008Co-founder Fernando Aguerre is currently president over the
International Surfing Association and is working towards the sport's Olympic participation.cite web|url=http://www.isasurf.org/home_olympic.php|title=The ISA Olympic Movement|publisher=International Surfing Association |accessdate=2008-06-27]References
*
*cite web|url=http://www.theringmedia.com/PDFS/TheKiteboarder/Articles/SantiagoAguerre.pdf|title=Reef Entrepreneur: Santiago Anguerre|last=Riccitelli|first=Ryan|publisher=The Kite Boarder|accessdate=2008-06-27
Wikimedia Foundation. 2010.
