KVIB

Infobox Radio Station


name = KVIB
airdate = 1996
frequency = 95.1 (MHz)
city = Sun City West, Arizona
area = Phoenix metropolitan area
format = Hispanic rhythmic
branding = 95.1 Latino Vibe
slogan =
callsign_meaning =
former_callsigns =
owner = Sun City Communications
licensee = Sun City Licenses
erp = 41,000 watts
haat = 849 meters
class = C
facility_id = 16770
callsign_meaning = "VIBE"
webcast =
website = [http://www.951latinovibefm.com/ 951latinovibefm.com]
share = 1.8
share as of = Spring 2008
share source = Arbitron [http://www.radiodailynews.com/7-28-Phoenix.htm]
coordinates = coord|34|14|5.00|N|112|22|2.00|W|region:US_type:city
sister stations =

KVIB (95.1 Latino Vibe) is a bilingual (Spanish/English) radio station serving the Phoenix metropolitan area and licensed to Sun City West, Arizona. The station is owned by Sun City Holdings under the name of "Sun City Communications," and is part of the Great Hill Partners investment portfolio.

KVIB is the first Phoenix-area station to adopt the Hispanic rhythmic ("hurban") format, a youth-oriented radio format that plays both Spanish-language and English-language pop. The station's mix of music targets the Valley's burgeoning young Latino population, particularly long-time residents who can speak English but prefer Spanish.

References

* [http://www.greathillpartners.com/index.php/portfolio/view/8 KVIB profile on Great Hill Partners portfolio]

External links

* [http://www.951latinovibefm.com/ 95.1 Latino Vibe website]
*FMQ|KVIB
*FML|KVIB
*FMARB|KVIB