Givers' Gain

Givers' Gain is the belief that when (business) people set goals to help others and honestly work to achieve these goals, they usually gained the most out of the experience - through a reciprocal benefit. It is also the strap line of BNI.

Although this philosophy has been adopted by many different types of organizations throughout the world, the main focus of this philosophy resides in two main areas:
*religion/personal spirituality and
*entrepreneurship/small business networking.

Givers' Gain for the entrepreneur/small business network

Since the 1990s, small businesses owners have found they face an increasing number of issues, especially in the area of building trust with customers. Both new and existing businesses face this particular issue. The most effective way to earn trust is through customer referrals.

The Givers' Gain philosophy, when applied to small business networking, helps business function at their best, as the groups works together to give each other bring in new customers. When people focus on others instead of themselves in business networks, it will create an image of one who helps other people. Others will in return want to help them. Thus the Givers are also Gaining from the experience. Since has been a proven, positive way to improve your business, many of the small business networking organizations have adopted the idea of "Givers Gain" as their motos.

ee also

*BNI

External Reference

* [http://sbinfocanada.about.com/cs/marketing/g/busnetworking.htm Business Networking]