Kleenex is a brand name for a variety of products such as facial tissue, bathroom tissue, paper towels, and diapers. Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc.. It is an invented word, owned and used as a trademark by Kimberly-Clark since June 12, 1924. Kleenex products are manufactured in 30 countries and sold in more than 170. The Kleenex brand name is present throughout the world. Consequently, Kimberly-Clark diligently protects its intellectual property rights by ensuring it and others use the mark correctly, such as Kleenex facial tissue, Kleenex bathroom tissue, Kleenex paper towels, and Kleenex diapers. However, it is often used as a genericized trademark, especially in the United States.


The material from which Kleenex is made was originally called "Cellucotton," and was designed by Kimberly-Clark during World War I. It came to be used in gas mask filters during the war as a replacement for cotton, which was in high demand for use as a surgical dressing.

The Kimberly-Clark Corporation created the first facial tissue in 1924 and originally marketed them as a way to remove cold cream. A few years after the introduction of Kleenex, the company began receiving a large number of letters from customers suggesting its use for colds and hay fever. By the 1930s, Kleenex was being marketed with the slogan “Don’t Carry a Cold in Your Pocket” and its utilization as a disposable handkerchief replacement became predominant. [ [http://graphic-design.tjs-labs.com/gallery-view?product=KLEENEX Gallery of vintage graphic design featuring Kleenex tissues] ]

In the USA, the Kleenex name has become genericized: the popularity of the product has led to the use of its name to refer to any facial tissue, regardless of the brand. Many dictionaries, including Merriam-Webster, and Oxford, now include definitions in their publications defining it as such.


External links

* [http://www.kleenex.com/ Kleenex.com]
* [http://www.kleenex.com/NA/About/Through-The-Decades.aspx Kleenex History]

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Look at other dictionaries:

  • kleenex — [ klinɛks ] n. m. • 1965; mot angl. amér. (1925), marque déposée ♦ Mouchoir en papier jetable. Un paquet de kleenex. ● Kleenex nom masculin Nom déposé de mouchoirs en ouate de cellulose. ● Kleenex (difficultés) nom masculin Orthographe et… …   Encyclopédie Universelle

  • Kleenex — es una marca comercial para una variedad de productos como pañuelos desechables, papel higiénico, toallas de papel, y pañales. Kleenex es una marca registrada de Kimberly Clark. Los productos Kleenex son manufacturados en 30 países y vendidos en… …   Wikipedia Español

  • kleenex — (plural kleenex; marca registrada; pronunciamos clínes ) sustantivo masculino 1. Pañuelo de papel: Siempre llevo un paquete de kleenex en el bolso. Los kleenex son muy prácticos …   Diccionario Salamanca de la Lengua Española

  • Kleenex — steht für: Kleenex (Marke), ein Markenname für verschiedenen Papierprodukte des Hygiene und Säuberungsbereichs Kleenex (Band), der Name einer Band Diese Seite ist eine Begriffsklärung zur Unterscheidung mehrerer mit demselben Wort bezeichneter …   Deutsch Wikipedia

  • Kleenex — prop. n. [Trademark] A piece of soft absorbent tissue paper (usually two or more thin layers) used as a disposable handkerchief; still a current trademark, but often used generically. [Trademark] Syn: tissue. [WordNet 1.5 +PJC] …   The Collaborative International Dictionary of English

  • kleenex — / kli:neks/, it. / klineks/ s. ingl. [voce anglo amer. (propr., nome comm.), prob. da (to ) clean pulire ], usato in ital. al masch. [fazzoletto di carta confezionato in pacchetto o in scatola] ▶◀ fazzolettino (di carta), velina …   Enciclopedia Italiana

  • kleenex — → clínex …   Diccionario panhispánico de dudas

  • Kleenex — 1925, proprietary name, registered by Cellucotton Products Company, Neenah, Wisconsin, U.S.; later Kimberly Clark Corp. An arbitrary alteration of CLEAN (Cf. clean) + brand name suffix ex …   Etymology dictionary

  • Kleenex — Kleenex® / ˈklineks/ [marchio registrato, probabilmente suggerito dal v. ingl. to clean «pulire»] s. m. inv. fazzoletto di carta …   Sinonimi e Contrari. Terza edizione

  • Kleenex — ► NOUN (pl. same or Kleenexes) trademark ▪ a paper tissue …   English terms dictionary

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