Russian Standard

Russian Standard

Infobox Beverage
name=Russian Standard Vodka


type=Vodka
proof=80
manufacturer=Russian Standard
origin=St. Petersburg, Russia
introduced= 1998
discontinued=
related= List of vodkas

Russian Standard (Русский стандарт) is a brand of vodka owned by entrepreneur Rustam Tariko's Roust Group. Introduced to the market in 1998, Russian Standard vodka contains 40% alcohol by volume (ABV) and is available in sequentially more expensive "Original", "Platinum", and "Imperia" varieties.

The manufacturers claim that "Russian Standard" is Russia's number one premium vodka brand, selling over one million cases a year and commanding over 60% of the premium vodka market in Russia. [ [http://www.npr.org/templates/story/story.php?storyId=11151866 Russia Ponders Ways to Protect, Promote Vodka] , NPR Radio, June 18, 2007]

On 4 December 2006, Russian Standard purchased the domain name Vodka.com for $3 million. [ [http://www.msnbc.msn.com/id/16212799/ Russian entrepreneur buys vodka.com domain] , msnbc, December 15, 2006]

Range

* Russian Standard Imperia
* Russian Standard Platinum
* Russian Standard Original

References

External links

* [http://www.russianstandard.com/ Russian Standard (official site)]
* [http://www.iht.com/articles/2006/02/24/business/wbvodka.php International Herald Tribune feature on Roustam Tariko and the launch of Imperia]


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