Egg Beaters

Egg Beaters

. The product's slogan is, "The Real Thing. Only Better."

Past and present

Egg Beaters was introduced in 1972 and was originally sold frozen. The refrigerated version of Egg Beaters did not appear until 1994. Egg Beaters originally had no yolk in its products in order to eliminate the cholesterol, which yolk contained. [http://mutex.gmu.edu:2233/ Vanessa L Facenda "ConAgra Egg Substitute Beats a Path to Gen Yers." Brandweek, February 18, 2008, 14] However, in March 2008 the company came out with a new product that had yolk, called Egg Beaters With Yolk. [http://mutex.gmu.edu:2233/ Vanessa L Facenda "ConAgra Egg Substitute Beats a Path to Gen Yers." Brandweek, February 18, 2008, 14.] The new version includes a small amount of egg yolk, which adds more flavor to the original Egg Beaters - and has the same amount of fat and cholesterol as a proportionate mix of yolk and white from a fresh egg. Egg Beaters is currently sold in stores in six different varieties in different size containers.

Variety of products

Egg Beaters Variations

Egg Beaters offers a variety of products, which include:
*Egg Beaters Original - "Our Pick For Best Health" [ Egg Beaters Original http://www.eggbeaters.com/products/original.jsp]
**Available in 16 ounce and 32 ounce refrigerated containers, 8 ounce cartons (2-pack; frozen), and 4 ounce refrigerated cups.
*Egg Beaters with Yolk - "Focused On Flavor" [Egg Beaters With Yolk http://www.eggbeaters.com/products/yolk.jsp]
**Available in 15 ounce and 30 ounce refrigerated containers, and 4 ounce refrigerated cups (3-pack).
*Egg Beaters Whites - "Quality Protein For Active Living" [http://www.eggbeaters.com/products/whites.jsp Egg Beaters Whites ]
**Available in 16 ounce and 32 ounce refrigerated containers.

Flavored Varieties

There are also three flavored Egg Beaters products [http://www.eggbeaters.com/products/varieties.jsp Egg Beaters Website ] including:

*Garden Vegetable - "The Homegrown Flavor Of Fresh Garden Vegetables".This variation includes: red and green peppers, celery, onions, and a mix of natural herbs.
*Cheese & Chive - "A Rich, Cheesy Flavor With A Hint Of Chive". This variation includes: cheddar cheese and chives.
*Southwestern - "Natural Flavor With A Southwestern Kick". This variation includes: red and green peppers, onions, and a mix of spices.

(All flavored varieties are available in 16 ounce and 32 ounce refrigerated containers)

It should be noted that all of the flavored varieties contain yolk.

Nutritional facts

Egg Beaters Flavored Varieties have less than or equal to 2 grams of fat and have less than or equal to 50mg of cholesterol and have 40 calories per serving. [http://www.eggbeaters.com/products/varieties.jsp Egg Beaters Website ]

The other Egg Beaters products contain different nutritional values. Egg Beaters Original has no fat and cholesterol and is low in calories. Egg Beaters With Yolk has 1.5 grams of fat, 50 mg of cholesterol, and 40 calories per serving. Egg Beaters Whites is made with 100% liquid egg whites, has 5 grams of protein, zero grams of fat and cholesterol, and is 25 calories. [Egg Beaters Website]

References

External links

* [http://www.eggbeaters.com Egg Beaters] - brand website


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