WBLX-FM

Infobox Radio Station
name = WBLX-FM


city = Mobile, Alabama
area = Lower Alabama/Florida Panhandle
branding = "93BLX"
slogan = "The Big Station 93BLX"
airdate =
frequency = 92.9 MHz HD Radio
format = Mainstream Urban/Urban Contemporary
erp = 98,000 watts
haat = 520.5 meters (1709 feet)
class = C
facility_id = 2540
coordinates = coord|30|36|45|N|87|38|43|W
callsign_meaning = BLaX (a play on "Blacks", its target audience; "see KBLX")
former_callsigns = WBLX (?-1988)
owner = Cumulus Media
licensee = Cumulus Licensing LLC
sister_stations = WDLT-FM, WGOK, WYOK
webcast =
website = [http://www.thebigstation93blx.com thebigstation93blx.com]
affiliations = |

WBLX-FM (92.9 FM, "93BLX") is an American Mainstream Urban music-formatted radio station that serves Mobile, Lower Alabama, and Pensacola, Florida. The station has served the Gulf Coast for more than 25 years. The station was assigned the WBLX-FM call letters by the Federal Communications Commission on July 4, 1988.cite web |title=Call Sign History |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=2540&Callsign=WBLX-FM |work=FCC Media Bureau CDBS Public Access Database] In 2006, WBLX began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity.

History

WBLX began as FM counterpart to gospel station WMOO (1550 AM). As WBLX, with the Urban contemporary format, has been one of the market's leading stations with the same calls and format for about 25 years. In 1998, Cumulus acquired competitor WDLT-FM, and skewed it to being an Urban Adult Contemporary. This has allowed WBLX to skew it's programming towards a younger audience as a Mainstream Urban. Also for many years, WBLX carried the "93BLX Jams" and "The Beat of the Bay" brandnames, however, in 2000 they changed their slogan to "The Big Station 93BLX".

Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WBLX. [cite news |work=EE Times |title=Harris Corporation Announces Multi-Deal Agreement as Exclusive HD Radio(TM) Supplier to Cumulus Broadcasting |date=2006-04-24 |url=http://www.eetimes.com/press_releases/prnewswire/showPressRelease.jhtml?articleID=X464659 |first=Mary Beth |last=Harnett]

Personnel

Station management includes operations manager James Alexander and program director/music director AL-MY-T.

References

External links

* [http://www.thebigstation93blx.com/ WBLX official website]
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