Irish Spring

Irish Spring is the brand name of a deodorant soap, first marketed by the Colgate-Palmolive company in 1972. The brand is sold exclusively in the United States and Canada.

History

Up until the 1990s, Irish Spring soap bars only came in one scent (known internally as "Ulster Fragrance"), but the Colgate company has since branched out into several niche varieties and scents. Also, Irish Spring deodorants and shaving products were manufactured until the 1980s. In 2007, Irish Spring body wash was introduced. In addition, in 2008, Irish Spring deodorant was reintroduced as part of Colgate-Palmolive's Speed Stick brand of products.

In 1986, the soap changed its formula, including a different scent, and adding skin conditioners.

Variants

Irish Spring currently has six variants:

- Original
- MoistureBlast
- MicroBeads
- Aloe
- Sport
- Icy Blast

Discontinued variants:

- Mountain Spring
- Waterfall
- Fresh
- Vitamin

Television advertisements

Television advertisements for the product have usually been set in an Irish village or a forest. The product had one of the most famous slogans of the past few decades with a showering woman uttering the phrase "Manly, yes, but I like it too" to describe its crossover appeal to women and men.

Other oft-used slogans included "Fresh and clean as a whistle" (in which a wolf whistle was heard before "fresh" and after "clean as a whistle", "All the freshness of Ireland Bottled" and "The Irish Never Quit" and most recently "Smell like you're worth exploring".

The television ads also featured a man carving off the side of the soap with a knife to reveal the soap's striped cross-section.

Irish Spring is also a sponsoring partner of TheOnion.com a satirical newspaper-styled website.