FRijj

FRijj

FRijj is a brand of milkshake sold mainly in the United Kingdom. Produced by Dairy Crest, it comes in four permanent flavours: strawberry, chocolate, banana and Chocolate Fudge Brownie. There have also been numerous limited edition flavours, some of which have artwork featuring characters from "The Simpsons". These have included custard, caramel, mint-choc-chip, raspberry doughnut, Jaffa Cake, Banoffee Pie, vanilla and white chocolate. The latest limited edition flavour is Choclate mint. Frijj is normally sold in 500ml size, with strawberry, banana and chocolate flavours also available in one-litre bottles.

* During September 2007 FRijj bottles were redesigned.

Flavours

Sponsorship

FRijj is well known for its high profile sponsorship campaigns, the most famous of which was the association with television show "Big Brother", the sponsorship lasted for one series during 2003. Around the same time FRijj was the chief sponsor of ill fated dating show Elimidate hosted by ex Atomic Kitten singer Kerry Katona, the sponsorship of the show ceased at the end of its run in 2003.

2008 marks the introduction of a new advertising campaign for FRijj. This included a website featuring a young girl, Martha, pouring FRijj products over a miniature town. The site features videos of the reactions of the towns people as they are attacked by large, slow-moving pink blocks of milkshake, which scare the population until they realise that the blobs are too slow to hurt them.

External links

* [http://www.fill-up.co.uk/ Offical Product Website] * Currently down.
* [http://milkshakefan.com Milkshake Fan]
* [http://www.fourridgesmustbedestroyed.com Official Site: Four Ridges Must Be Destroyed]


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