WWL-FM

Infobox Radio Station
name = WWL-FM


city = Kenner, Louisiana
area = New Orleans metropolitan area
branding = FM 105.3
slogan = "The News, Talk, and Sports Leader"
airdate = 1960s
frequency = 105.3 MHz HD Radio
105.3 HD-2: Blues "the Delta"
format = News/Talk
erp = 96,000 watts
haat = 306 meters
class = C1
facility_id = 52435
owner = Entercom
webcast = [http://wmc1.liquidviewer.net/WWL Listen Live]
website = [http://www.wwl.com www.wwl.com]
callsign_meaning = Wide
World
Loyola
(Loyola University of New Orleans, former owner)

WWL-FM is a simulcast of news/talk WWL (AM) in the New Orleans, Louisiana radio market, licensed to the New Orleans suburb of Kenner. The Entercom station broadcasts at 105.3 MHz with an ERP of 96 kW.

History

Before October 2005, the station was rock WKBU, with previous formats including Rhythmic Top 40 (as WAIL), Adult Contemporary (as WLTS) and Adult Top 40 (as WKZN, "105.3 The Zone").

On August 29, 2005, the station's transmitter was severely damaged during Hurricane Katrina. It would later return to the air with low power as a simulcast of WWL (AM).

In early October 2005, WTKL and (Bayou 105.3) switched frequencies. On March 23, 2006, the station returned to the air with a Classic Hits format with the "Kool" name, formerly of Kool 95.7.

In April 2006, Entercom New Orleans moved the "Kool 105.3" format to an Internet webcast, and returned the station to a simulcast of WWL. Station officials cited the FM signal's ability to penetrate buildings, increasing in-office listening, and cited the positive response to the station's earlier simulcast of WWL. [http://billboardradiomonitor.com/radiomonitor/news/format/rock/article_display.jsp?vnu_content_id=1002344377] However, it is believed that Entercom was not interested in catering to the 55+ crowd who would be most likely to listen to the format.

The station's adult contemporary format FM sister station WLMG (Magic 101.9) was the original home of the WWL-FM calls, when that station was a Beautiful music outlet in the 1960s and early 1970s.

External links

* [http://www.wwl.com/ WWL-FM website]
*FMQ|WWL-FM
*FML|WWL
*FMARB|WWL

(Was very instrumental in assisting motorists over the air during the hurricane gustav event that occured on aug 31, of 2008.