Just Jeans

Infobox Company
company_name = Just Group
company_
company_type = Public asx|JST
company_slogan =
foundation = Melbourne (1970)
location = Melbourne, AUS
key_people = The Kimberly Family
industry = retail
products = Casualwear, Womenswear, Menswear, Sleepwear, Accessories
revenue =
operating_income =
net_income =
num_employees = 4000
homepage = http://www.justgroup.com.au/

Just Jeans is an Australian apparel chain store, owned and operated by the Just Group (asx|JST).

The Just Group owns and operates Portmans, Jaquie E, Jay Jays, Just Jeans, Peter Alexander, Smiggle and Dotti store brands. The Just Group currently has over 800 stores throughout Australia and New Zealand.

Profile

Just Jeans was first founded in 1970 by the Kimberly Family. The first store was opened on Chapel Street, Prahran. The idea of selling jeans stacked on shelves was new to the market, but proved to be popular. In 1993 when around 200 Just Jeans stores had been opened the company acquired Jay Jays. Following this Jacqui-E, Peter Alexander, Portmans, Dotti and Smiggle were acquired in 1994, 2000, 2001, 2004 and 2007, respectively. Now branded under the name, The Just Group, the company continues to drive and excel Australasia's retail market. The Just Group is currently owned and operated by Kimbyr Investments Ltd.

Criticism

Just Jeans became an unpopular brand amongst many gay and lesbian consumers when it was accused of "corporate censorship" by activists. The controversy was sparked by anti-gay religious group The Salt Shakers, who began lobbying companies that advertised during the lesbian drama series The L Word, at the time screening on Channel Seven. Just Jeans was one of five organisations that pulled its advertising. The company did not provide an official reason for the decision. [http://www.theage.com.au/articles/2004/04/21/1082530232470.html]

External links

* [http://www.justjeans.com.au/ Just Jeans website]