Outsmart The MBA Clones

Outsmart The MBA Clones managers
Country	United States
Language	English
Subject(s)	Strategy
Genre(s)	Non-fiction
Publisher	Paramount Market Publishing, INC.
Publication date	2008
Media type	Print (Hardcover)
ISBN	978-0978660284

Outsmart the MBA Clones is a business book. It aims to educate managers and business owners how to achieve successful differentiation without being imitated by competitors. The author, Dan Herman, calls such a situation an Unfair Competitive Advantage.

Dr. Herman, a competitive strategy consultant is a seasoned CMO in a large corporation, a branding professional and a businessman, does not tell you to 'think out of the box' as so many do he provides you with a new and comprehensive toolbox for success. He is also the CEO of Competitive Advantages group.

Topics

• Successful differentiation that is not imitated
• Scanning methodically for both strategic and tactical opportunities for success
• Integrating a business model, a competitive strategy and a brand concept to create a unitary 'unique success formula' for any company
• Creating marketing hits short meteoric successes
• Using electrifying marketing, just-on-desire branding and the brand drama approach to build emotionally powerful brands

External links

• Official website Outsmart The MBA Clones
• A book review at an "Additional content" page of Encyclopedia Britannica website