Type Private
Industry Online Accounting, Bookkeeping Taxes, Schedule C
Founded 2008
Headquarters Mountain View, California
Key people Kevin Reeth, Co-Founder
Ben Curren, Co-Founder
Steven Aldrich, CEO
Website Outright.com

Outright is an accounting and bookkeeping application that assists small businesses and sole proprietors with managing their business income and expenses. It also provides them with a means to organize and categorize expenses for filing a Schedule C. [1][2][3]



The BootStrap website existed for only a few months before being renamed to outright

Kevin Reeth and Ben Curren worked together at Intuit in 2006 and then later at a web-application firm called Esomnie LLC. As a Product Manager and Software Engineer respectively, the two were heavily involved in the development and marketing of Quicken products.

Kevin and Ben had become increasingly frustrated with the complexity of doing taxes for small businesses, so in 2008 they founded a company and website called BootStrap.[4][5][6] The Website continues to be operated by BootStrap, Inc. though the site was renamed to Outright just a few months after launch.[7]

In 2009 the company raised a total of $7.7 million funding from Sequoia Capital, First Round Capital, Shasta Ventures and SoftTech VC among others.[5][8][9] Today the website manages $1.2 billion in transactions from small businesses and independent contractors.[6][10]

Items & Services

Outright.com tracks and manages business income, expenses and tax liabilities. Users input their business account information and Outright structures that information into reports and prepares it in a way that can assist with tax submissions.[11] The online-only tool does not involve any software installations and can import financial information from PayPal, Freshbooks, oDesk and other financial management tools.[2][5][11][12][13][14][15]

The website has the following features:

Outright also has an eBay Bookkeeping Selling Manager App that imports transaction data from eBay and PayPal accounts to help eBay sellers manage their finances.[17][18]


The market for small business bookkeeping is crowded with numerous competitors, such as QuickBooks, Bill.com and NetBooks.[6] Comparatively, Outright’s Website is focused on “a single word – simplicity.”[6]

External links


  1. ^ By Mickey Meece, New York Times. On to Plan B: Starting a Business. Retrieved March 25, 2010.
  2. ^ a b By Kathy Yakal, PC Magazine Review of Outright. Accounting & Tax. Retrieved March 25, 2010.
  3. ^ By Karen Klein, BusinessWeek. “Advice for Tax Procrastinators, 2009.” Retrieved March 29, 2010
  4. ^ Outright.com Home Page. Retrieved March 25, 2010.
  5. ^ a b c By Ty McMahan, Wall Street Journal Blog. Outright Lends A Hand To Small Businesses With $5.5M Funding. Retrieved March 25, 2010.
  6. ^ a b c d By Anthony Ha, VentureBeat. “Bootstrap launches financial management site for businesses that don’t like financial management.” Retrieved March 29, 2010
  7. ^ By Ben Kepes, Cloud Ave. “Accounting 2.0 at CloudAve.” Retrieved February 16, 2009.
  8. ^ By Paul O’Brien, Outright Blog. “Outright Raises $5.5M with Sequoia Capital.” Retrieved March 25, 2010
  9. ^ By Silicon Valley/San Jose Business Journal. “Outright.com launches with $2M funding.” Retrieved March 29, 2010
  10. ^ By Reagan D. Lynch, Contributor to Outright Blog. “Simple, Non-cluttered, Accessible Bookkeeping.” Retrieved March 25, 2010
  11. ^ a b By Leena Rao, TechCrunch. “Outright Tracking More Than $1 Billion, Launches W-9 Management Service.” Retrieved March 29, 2010
  12. ^ By Howard Greenstein, Inc. “Small Business Web: Leverage and Cooperation.” Retrieved March 29, 2010
  13. ^ By Tom Abate, San Francisco Chronicle. “Outright software tools free to freelancers.” Retrieved March 29, 2010
  14. ^ Outright.com partners. Retrieved March 29, 2010.
  15. ^ By Scott Blitstein, WebWorkerDaily. “Outright Teams Up With PayPal & Expensify to Ease Your Bookkeeping Woes.” Retrieved June 04, 2010
  16. ^ Outright News “Collect and Manage W-9 Forms Online; Free.” Retrieved June 04, 2010
  17. ^ By Kevin Reeth, Outright Blog. “One complete picture.” Retrieved August 11, 2011
  18. ^ By Vangie Beal, Ecommerce-Guide Essentials. “eBay Integrates Outright Bookkeeping Solution.” Retrieved March 29, 2010

Wikimedia Foundation. 2010.

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Look at other dictionaries:

  • outright — adj Outright, out and out, unmitigated, arrantare comparable when they are used hyperbolically as meaning not limited or qualified. They are often used interchangeably as intensives, but there are clear differences in meaning. What is outright… …   New Dictionary of Synonyms

  • outright — out right , adv. 1. Immediately; without delay; at once; as, he was killed outright. [1913 Webster] 2. Completely; utterly. Cardinal Manning. [1913 Webster] …   The Collaborative International Dictionary of English

  • outright — out right adj. Downright; plain; unqualified; utter; straight out; as, an outright lie. Syn: flat out, out and out. [PJC] …   The Collaborative International Dictionary of English

  • outright — I adjective absolute, all out, altogether, complete, comprehensive, consummate, downright, entire, exhaustive, flagrant, full, full fledged, obvious, out and out, sheer, straightforward, straight out, sweeping, thorough, through and through,… …   Law dictionary

  • outright — AUTRAIT/ s. n. (fin.) operaţie în stabilirea condiţiilor cumpărării sau vânzării în valută, inclusiv a cursului valutei, urmând ca efectuarea propriu zisă a tranzacţiei să se facă ulterior. (< engl. outright) Trimis de raduborza, 28.09.2007.… …   Dicționar Român

  • outright — (adv.) c.1300, of direction, straight ahead, from OUT (Cf. out) + RIGHT (Cf. right) (adj. (1)). Meaning all at once is attested from c.1600 …   Etymology dictionary

  • outright — [adj] complete, unconditional absolute, all, arrant, consummate, definite, direct, downright, entire, flat, gross, out and out*, perfect, positive, pure, straightforward, thorough, thoroughgoing, total, undeniable, unequivocal, unmitigated,… …   New thesaurus

  • outright — ► ADVERB 1) altogether. 2) openly. 3) immediately. ► ADJECTIVE 1) open and direct. 2) complete …   English terms dictionary

  • outright — [out′rīt΄, out΄rīt′] adj. 1. without reservation; downright 2. straightforward 3. complete; total; whole adv. 1. entirely; wholly 2. without reservation; openly 3. at once 4 …   English World dictionary

  • outright — (The adjective is pronounced [[t]a͟ʊtraɪt[/t]]. The adverb is pronounced [[t]a͟ʊtra͟ɪt[/t]].) 1) ADJ: ADJ n You use outright to describe behaviour and actions that are open and direct, rather than indirect. Kawaguchi finally resorted to an… …   English dictionary

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