- Ooyala
-
Ooyala Type Private Founded Silicon Valley, California Founder Bismarck Lepe
Belsasar Lepe
Sean KnappNo. of locations California, New York, Los Angeles, London, Sydney, Guadalajara and Tokyo Industry Internet video Employees 150 Website http://www.ooyala.com Ooyala (pronounced "oo-YAH-la") is a venture-backed, privately held company that provides online video technology products and services. The company was founded in 2007 by brothers Bismarck Lepe and Belsasar Lepe, and their colleague and friend from Google, Sean Knapp. The word ooyala means 'cradle' in Telugu.[1]
As of early 2010, Ooyala was providing video technology and services to deliver online video for over 500 companies,[2] including News International, Yahoo! Japan,[3] TechCrunch[4] and GigaOM.[5] The company has over 125 employees across its offices in Mountain View, California, New York, Los Angeles, London, Sydney, Guadalajara and Tokyo.
Contents
History
In January 2007, Bismarck Lepe was working for Google. While developing new monetization techniques for YouTube, he came up with the idea of using computer vision techniques to deliver targeted advertising on TV shows recorded on Tivo.[6] He contacted his brother Belasar and a friend, Sean Knapp, to discuss his idea.
The company was initially focused on applying computer vision techniques to create clickable video. As the company grew, it has expanded its scope to develop technologies that improve the quality and speed at which online video is delivered, allow Web publishers to measure, monetize and optimize their video content, and enable viewers to enjoy a personalized video experience.
In its first round of funding, Ooyala raised money from a number of angel investors and businesspeople, including Scott Flanders, CEO of Playboy Enterprises; Tim Koogle, Former CEO of Yahoo!; and Oliver Grace, Kip Hagopian, Fred Warren, and Ron Conway. Eight months later, Ooyala raised an additional $8.5 million from Sierra Ventures. Two more successful rounds of fund-raising followed, through 2011.[7] Through September 2010, Ooyala had raised $42 million from Sage Venture Partners, Sierra Ventures, Rembrandt Ventures, CID Group (a Shanghai-based private equity fund), Hitochu and Panasonic.[4]
The company has grown from a single-office startup to one with eight offices, 125 employees and customers in over 20 different countries. More than half of Ooyala's business now comes from international markets.[4]
Jay Fulcher, formerly of Agile, Peoplesoft, and SAP, joined Ooyala as the company’s CEO in August 2009.[8]
Products
Ooyala's main offering is a platform that enable Web sites to publish, manage, monetize, and analyze online video content. It is built to be modular and provides real-time analysis capability to its customers.
In 2010, the company deployed one of the first large-scale Cassandra clusters for its analytics and video transcoding services.[9]
Partners
The service is used by the Times Group of India,[10] Disney,[11] News Corp, TechCrunch[12] and The Telegraph.[13]
In February 2011, Ooyala announced a multi-year parntership with Yahoo! Japan.[14]
Ooyala works with a number of partners, including Adobe, Microsoft,[15] NTT,[16] YuMe,[17] Tremor Media,[18] Akamai, Level3 and Google.[19]
References
- ^ http://www.businessweek.com/the_thread/techbeat/archives/2007/12/what_ooyala_is.html
- ^ http://venturebeat.com/2009/08/10/video-startup-ooyala-appoints-agile-softwares-jay-fulcher-as-ceo/
- ^ http://blogs.forbes.com/quentinhardy/2011/02/22/yahoo-japan-ups-video-with-ooyala/
- ^ a b c http://techcrunch.com/2010/09/09/video-ooyala-asia-cid-itochu-sierra-funding/
- ^ http://www.businesswire.com/news/home/20100608005307/en/GigaOM-Chooses-Ooyala-Power-Online-Video
- ^ http://images.businessweek.com/ss/09/04/0421_best_young_entrepreneurs/12.htm
- ^ http://gigaom.com/video/ooyala-raises-85m-more/
- ^ http://techcrunch.com/2009/08/10/ooyala-brings-in-jay-fulcher-as-new-ceo/
- ^ http://www.quora.com/How-is-Cassandra-typically-used-at-web-startups-today
- ^ http://www.fierceonlinevideo.com/story/ooyalas-online-video-cradle/2009-02-03
- ^ http://techcrunch.com/2010/04/27/ooyala-testing-pay-per-view-with-abc/
- ^ http://www.centernetworks.com/viddler-aol-next-acquisition
- ^ http://eu.techcrunch.com/2010/01/20/ooyala-scores-partnership-with-telegraph-media-group-will-power-its-video-content/
- ^ http://www.bloomberg.com/news/2011-02-22/yahoo-japan-ooyala-in-video-partnership.html
- ^ http://www.microsoft.com/showcase/en/us/details/1636a739-ee5a-4998-b1eb-f4d52401b236
- ^ http://gigaom.com/video/ooyala-enters-japan-with-ntt-partnership
- ^ http://www.fierceonlinevideo.com/story/yume-ooyala-partner-ad-placement-play/2009-11-16
- ^ http://www.tremormedia.com/our-partners/
- ^ http://www.digitaltvnews.net/content/?p=14714
External links
Categories:- Media companies of the United States
Wikimedia Foundation. 2010.
