OmniPeace

OmniPeace
OmniPeace
Industry Fashion
Founded June 2007
Founder(s) Mary Fanaro
Headquarters Los Angeles, California
Key people Mary Fanaro
Products Apparel and accessories
Website OmniPeace.com

OmniPeace is a fashion brand founded in 2007 by Mary Fanaro and based in Los Angeles, California.[1][2] Each year, the brand donates a quarter of its profits to a humanitarian organization.[3] OmniPeace has previously partnered with organizations including Millennium Promise,[4] UNICEF,[5] the Lalela Project,[1] and buildOn.[6]

In 2005, after watching a Live 8 concert, Fanaro had the idea of introducing a food line called "Peace of Chocolate" whose profits would benefit initiatives to end African poverty; she later decided to create a clothing label.[6] Fanaro met with the founder of Millennium Promise and proposed that her idea benefit the charity.[2] Two weeks before OmniPeace opened in June 2007, Fanaro was diagnosed with ovarian cancer, but the brand still launched as planned in New York City and Los Angeles.[7] T-shirts designed by Signorelli were some of the first items that OmniPeace released.[8]

OmniPeace has donated more than $500,000 to help end violence against African women and to educate children. Proceeds have gone towards building schools in Senegal and Malawi through buildOn; they have also supported the construction of City of Joy, a center for abused women in the Democratic Republic of the Congo, through UNICEF and V-Day.[5][6]

OmniPeace clothing has been worn by celebrities such as Lindsay Lohan, Naomi Campbell, Jennifer Aniston, Courteney Cox, Sheryl Crow, Common, David Beckham, Kevin Costner, Casey Affleck, and Peter Facinelli.[2][6][9]

The brand's products are sold online, as well as through major US retailers such as Macy's and Nordstrom, and in smaller boutiques.[1][2] In addition to hats and children's apparel,[7] OmniPeace also sells non-clothing items, including chocolate, jewelry, and handbags.[10]

References

  1. ^ a b c "Labor Of Love: Clothing Line OmniPeace Exceeds School Construction Goals In Senegal". The Huffington Post (TheHuffingtonPost.com, Inc.). February 15, 2011. http://www.huffingtonpost.com/2011/02/15/fashion-label-omnipeace-t_n_823801.html. Retrieved August 26, 2011. 
  2. ^ a b c d Ramberg, JJ (October 15, 2008). "Star Power". Entrepreneur (Entrepreneur Media, Inc.). http://www.entrepreneur.com/magazine/entrepreneur/2008/november/198016.html. Retrieved August 26, 2011. 
  3. ^ Rippin, Kelly (September 18, 2009). "'Twilight's' Facinelli tweets for a good cause". MSNBC. http://www.msnbc.msn.com/id/32899179/ns/us_news-giving/. Retrieved August 26, 2011. 
  4. ^ Cannon, Mae Elise; Perkins, John (2009). Social Justice Handbook: Small Steps for a Better World. InterVarsity Press. p. 265. ISBN 978-0-8308-3715-1. http://books.google.com/books?id=qBD0ivtLwAkC. 
  5. ^ a b Garcia, Jennifer (June 12, 2009). "Jennifer Aniston, Courteney Cox Arquette and Sheryl Crow Come Together for the Congo". People (Time Inc.). http://www.people.com/people/article/0,,20284831,00.html. Retrieved August 26, 2011. 
  6. ^ a b c d Blay, Zandile (November 18, 2009). "Jennifer Aniston and Courtney Cox Adore This Designer, And You Will Too". The Huffington Post (TheHuffingtonPost.com, Inc.). http://www.huffingtonpost.com/zandile-blay/jennifer-aniston-courtney_b_361978.html. Retrieved August 26, 2011. 
  7. ^ a b Burch, Andrea D.S. (November 4, 2009). "Peace, Love and Fashion". The Miami Herald (Miami Herald Media Co.): p. 1E. 
  8. ^ "Fashion Scoops: No No Notorious  ... Givenchy A-OK ... Party All The Time ...". Women's Wear Daily (Fairchild Fashion Group). June 26, 2007. http://www.wwd.com/fashion-news/fashion-scoops/fashion-scoops-no-no-notorious-givenchy-a-ok-party-all-the-time-492285. Retrieved August 28, 2011. 
  9. ^ Donahue, Wendy (June 22, 2008). "Give Omnipeace T's a chance". Chicago Tribune (Tribune Company): p. Q6. http://pqasb.pqarchiver.com/chicagotribune/access/1498636641.html?dids=1498636641:1498636641&FMT=ABS. Retrieved August 26, 2011. 
  10. ^ Stolarz, Kathryn (March 2, 2010). "Student designs, sells bracelets to benefit Africans". The Independent Florida Alligator (Campus Communications Inc.). http://www.alligator.org/news/campus/article_2d4c2448-25af-11df-b164-001cc4c03286.html. Retrieved August 28, 2011. 

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