- Igor Ansoff
Igor Ansoff (
1918- July 14, 2002) was an applied mathematician and business manager. He is known as the father of Strategic management.
Ansoff was born in
Vladivostok, Russia, in 1918. He emigrated to the United Stateswith his family and graduated from New York City's Stuyvesant High Schoolin 1937. [cite news |url=http://www.signonsandiego.com/news/obituaries/20020716-9999_1m16ansoff.html |title=H. Igor Ansoff, 83; educator drew worldwide acclaim |first=Jack last=Williams |date= 2002-07-16|publisher= San Diego Union-Tribune|accessdate=2007-10-31] Ansoff studied general engineering at the Stevens Institute of Technologyand continued his education there, receiving his Master of Science degree in the Dynamics of Rigid Bodies.
Following Stevens Institute, he studied at
Brown Universitywhere he received a Doctorate in applied mathematicswith a major in Mathematical Theory of Elasticity and Plasticityand a minor in Vibration. After coming to Californiahe joined UCLAin the Senior Executive Program. He was a distinguished professor at United States International University (now Alliant International University) for 17 years, where several institutes continue his work in strategic management research.
World War II, he was a member of the U.S. Naval Reserve, and served as a liaisonwith the Russian Navyand as an instructor in physicsat the U.S. Naval Academy.
Professionally, Ansoff is known worldwide for his research in three specific areas:
*The concept of environmental turbulence;
*The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations;
Marketing and MBA students are usually familiar with his
Product-Market Growth Matrix, a tool he created to plot generic strategies for growing a business via existing or new products, in existing or new markets.
To honor his body of work, the prestigious Igor Ansoff Award was established in 1981 in The Netherlands. The award is given for
researchand managementin the study of Strategic Planning and Management. The Japan Strategic Management Society has also established an annual award in his name and Vanderbilt Universityhas established an Ansoff MBA scholarship.
An applied mathematician, he shifted his emphasis in the 1950s while employed by the
Rand Corporation. In 1956, he was employed as planning specialist for Lockheed Aircraft Corporationwhere he gained practical experience in analyzing the complexities of a business environment. At Lockheed he became Vice President of Planning and Director of Diversification.
He served as Professor of Industrial Administration in the Graduate School at
Carnegie Mellon University(1963-1968); Founding Dean and Professor of Management at Vanderbilt University, Nashville, Tennessee(1968-1973); Professor at the European Institute for Advanced Studies in Management, Brussels, Belgium(1973-1975); Distinguished Justin Potter Professor of Free American Enterprise, Graduate School of Management, Vanderbilt University (1973-1976); Professor, Stockholm School of Economics, Stockholm, Sweden(1976-1983), and Professor, United States International University, San Diego, California (1984-2001).
He died of complications from
pneumoniain San Diego, California, on July 14, 2002.
*Strategic Management, Classic Edition.
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