- Nunca menos
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Nunca menos (Spanish: "Never less") is a 2011 Argentine political campaign television commercial, made in support of Néstor Kirchner, who died in 2010. It also supports the government of Cristina Fernández de Kirchner, who will run for reelection in the 2011 Argentine general election.
Contents
Development
The commercial was developmed three months after the death and state funeral of Néstor Kirchner. The lyrics were written by Horacio Bouchoux, and the video includes 120 singers.[1] The video features musician Horacio Fontova, legislators Eric Calcagno and Ariel Pasini, actors as Gustavo Garzón and Lito Cruz, and organizations such as "Descamisados" and "Negros de mierda" [sic].[1] The copyright of the song was given to the youth organization The Cámpora.[1]
Political controversy
The Radical Civic Union (UCR) considers the commercial a violation of the law that regulates the political campaign. The law auhorizes political commercials only during a certain time period, at television timeouts determined by the government (the purchase of advertisement time to host such commercials is not allowed), and within a defined time length. The government, however, has no restrictions in promoting government actions, educative, artistic or cultural works.
The UCR considers that the "Nunca Menos" commercial can not be considered within the allowable exceptions, and that is is a clear act of forbidden proselitism, with an undeniable identification with the Kirchnerist political party, a misuse of the state treasury, seen as electoral campaign by all people, and not following any applicable laws.[2] As a result, the UCR filled a writ of amparo against the commercial.[2]
Criticism
The video was criticised by Kirchnerist Ernesto Tenembaum because of not following the usual standards of political commercials: rather than highligthing positive aspects of the Kirchner administration, it focuses on negative things, without encouraging a will of improvement. The "Nunca menos" slogan thus becomes similar to a "this is better than nothing" slogan.[3] The unusual length of the commercial, more than four minutes, goes against usual television standards for commercials, and may alienate independent voters against the government.[3]
References
- ^ a b c Letra de "Nunca menos", la canción homenaje a Kirchner (Spanish)
- ^ a b El nunca menos es la versión kirchnerista del Menem lo hizo (Spanish)
- ^ a b ¿Nunca menos? (Spanish)
Categories:- Political campaign television commercials
- Néstor Kirchner
- Presidency of Cristina Fernández de Kirchner
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