Monarch Beverage Company

The Monarch Beverage Company Inc

Type	Private
Industry	beverage
Founded	1965
Founder(s)	Frank Armstrong
Headquarters	Atlanta, Georgia., United States
Key people	Jacques Bombal, CEO
Products	Kickapoo Joy Juice
Services	Sale of Beverages
Website	Monarch Beverage Company website

The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal.^[1] The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network.^[2] In 2007, The Dad's Root Beer Company, LLC of Jasper, Indiana, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and Sun Crest in the U.S. and some other international countries from The Monarch Beverage Co. of Atlanta. Monarch Beverages is now concentrated on international markets where it does 90% of its business with brands like Kickapoo Joy Juice, American Cola and Rush! Energy.

Brands

• ACUTEfruit
• American Cola
• COMOTION
• Kickapoo Joy Juice
• Mason's Root Beer
• NTrinsic
• Planet Cola
• Rush Energy Drink

Former brands

• All Sport (2001-2007)
• Bubble Up (1978-2007) ^[3]
• Chocolate Soldier (1966-1988)
• Dad's Root Beer (1986-2007)
• Dr. Wells (1987-2007) ^[2]
• Frostie Root Beer (1980-2000) ^[4][5]
• Grapette (1977-2000) (was never marketed) ^[6][7]
• Kist (1966-1997) ^{[4][8][9][10][11]}
• Moxie (1966-2007) ^[12]
• Nesbitt's (1975-1999) ^[13]
• NuGrape (1968-1999) ^[14][15]
• Quench
• Sun Crest (1968-2007) ^[2]

References

1. ^ "Business Name History - THE MONARCH BEVERAGE COMPANY, INC.". Georgia Secretary of State Corporation Records. http://corp.sos.state.ga.us/corp/soskb/Corp.asp?79512. Retrieved 2008-06-20. 
2. ^ ^{a b c} "The Dad's Root Beer Co., LLC". Beverage World (Ideal Media). 2007-11-15. Archived from the original on 2008-06-12. http://web.archive.org/web/20080612031220/http://www.beverageworld.com/content/view/34000/. Retrieved 2008-06-20. 
3. ^ Dad's Root Beer - Bubble Up page.
4. ^ ^{a b} Hoovers - Leading Edge Brands, LLC company profile.
5. ^ Stewart's Drive-In (Kearny, NJ) - "Stewart's Restaurants Since 1924".
6. ^ Nancy and Walker's Scrapbook - The Grapette Story.
7. ^ Grapette International - "The Grapette Story"
8. ^ U.S. Patent and Trademark Office - Chocolate Soldier, serial no. 71222497, filed Oct. 29, 1925, reg. no. 0210242, registered March 9, 1926 (2nd renewal: Mar. 9, 1966)
9. ^ U.S. Patent and Trademark Office - Chocolate Soldier, serial no. 72265007, filed Feb. 20, 1967, reg. no. 0844208, registered Feb. 13, 1968
10. ^ Soda TraderZ by CokeGirl - Kist page
11. ^ The Weide's Soda Page - Bottles starting with "K"
12. ^ "Moxie, same taste, new owner". New Hampshire Union Leader (Union Leader Corporation): p. B3. 2007-04-06. http://newenglandpride.blogspot.com/2007/04/cornucopia-beverages-acquires-moxie.html. Retrieved 2007-11-25. 
13. ^ Nesbitt's Orange Memorabilia Page - Facts Page.
14. ^ Jamaica Plain Historical Society - "Moxie Soda Outsold Coca-Cola".
15. ^ Big Red, Ltd. - History Page.

External links

Drink portal

• Monarch Beverage Company website