Niels G. Larsen

Niels G. Larsen was born on December 13, 1879, in Copenhagen, Denmark and died on – October 25, 1956 in Monterrey, Mexico. He was a Danish brewer and a promoter of the Mexican beer industry.

Life

Niels Georg was born in Copenhagen, Denmark on December 13, 1879, in the Tvedes brewery. His father was Sophus Larsen, a brewer, and his mother was Eline Svare. He began working at the early age of 15, at the Tuborg Brewery in Copenhagen. In 1904 he went to Germany to study the art of making beer and got a masters degree in Brewery at the Weihenstefan School of Brewery in Munich.

He returned to Denmark and worked as an assistant at the Tuborg brewery. In 1907, he moved to Norway to work at a local brewery. Seven years later, in 1914, he traveled to Córdoba, Argentina, to work at the "Cervecería de Río Segundo" brewery. In 1918, he married Maria Anderson, and had 5 children with: Ellen, Olaf, Alba, Erik and Else.

In 1927, Niels and his family moved to the city of Quito, Ecuador, to work at the La Victoria brewery, which was owned by a Danish family named Vorbeck. Neils returned to Copenhagen and became a businessman, buying a local brewery in the city of Silkeborg. Two years later, Neils sold the brewery to accept an invitation from Luis Garza Sada to come to Mexico to work at the brewery Cervecería Cuauhtémoc, in Monterrey, Nuevo León. Niels worked here for 22 years at, until he retired in September 1955.

Niels came to Mexico in a time where the Mexican beer industry began to recover from the Mexican Revolution. Niels´ experience and knowledge helped the Mexican beer industry grow. During Niels´ administration, Cervecería Cuauhtémoc increased its production from 130,000 hectoliters per year in 1932 to more than a million hectoliters in 1950.

Niels was a member of the Danish Brewery Association for more than 50 years, and was also a member of the American Brewery Association, leading many conferences in the United States.

On October 17, 1956, just days before the wedding of his daughter Ellen, a car ran over him in Monterrey. He died at the Muguerza Hospital on October 25, 1956.

References

Bibliography

• The Brewer's Digest 1952
• Quién es cada quién en Monterrey

Persondata
Name	Larson, Niels G.
Alternative names
Short description
Date of birth	1879
Place of birth
Date of death	1956
Place of death