Nickelodeon (South East Asia)

Nickelodeon
Nickelodeon South East Asia's current logo
Launched	November 5, 1998
Network	MTV Networks Asia Pacific
Owned by	Viacom International
Picture format	480i (SDTV)
Language	English
Broadcast area	Singapore Indonesia Malaysia Thailand Hong Kong Macau Vietnam Cambodia Laos Brunei Japan
Headquarters	Singapore
Sister channel(s)	Nick Jr. MTV
Website	Nickelodeon SEA Homepage
Availability
Satellite
TVB Pay Vision (Hong Kong)	Channel 302
Astro (Malaysia)	Channel 612 (SD) Channel 632 (HD) (Coming soon)
Indovision (Indonesia)	Channel 49
Astro Nusantara (Indonesia)	Channel 14
TelkomVision (Indonesia)	Channel 33
TrueVisions (Thailand)	Channel 33
DishHD (Taiwan)	Channel 6565
Cable
StarHub TV (Singapore)	Channel 314
First Media (Indonesia)	Channel 125
TelkomVision (Indonesia)	Channel 33
TrueVisions (Thailand)	Channel 33
Cable TV Hong Kong (Hong Kong)	Channel 139
MediaNet (Maldives)	Channel 208
IPTV
now TV (Hong Kong)	Channel 444
IndosatM2 (Indonesia)	Channel 224
UniFi (Malaysia)	Channel 136

Nickelodeon Southeast Asia is a satellite and cable TV channel for children and teenagers. Operated by MTV Networks Asia Pacific and owned by Viacom International.

In October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon's southeast Asia operations.^[1][2] In April 1, 2011, Nickelodeon Philippines left the South East Asia feed and redirected broadcast to their new independent feed.^[3]

Three different networks exist for the market; one for southeast Asia in general which features Malay, Mandarin and Thai-language soundtracks (along with the original English) and transmits in the PAL format, a Filipino NTSC channel, and a third network for Indonesia.

History

Nick logo used November 6, 1998 to February 12, 2010 in Asia.

In November 1998, Nickelodeon decided to reach the popular channel to the Philippines, Japan & Russia as an attempt to bring the popular channel to Asia. In 2003, it became a part of Nicksplat (Nickelodeon's headquarters in Asia).

In October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon South East Asia TV based in Singapore.^[4] Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia. In the present, Nickelodeon Philippines , Nickelodeon Pakistan, and Nickelodeon India started working independently. They started their new website, Nicksplat.com in 2003.

In March 15, 2010, Nickelodeon revamped their logo same as the United States and worldwide and started broadcasting newer Nickelodeon shows from the United States that represents the new Nickelodeon logo and airs latest episodes of current Nick shows.

In April 1, 2011, the Nickelodeon channel in the Philippines was replaced with a dedicated Filipino feed. In April 11, 2011, the lineup was changed prior to Nickelodeon Southeast Asia. The new schedule will put live-action programs in the primetime slot and will double the Nick Jr. block.

On July 1, 2011, the Nick Jr. block on the South East Asia feed was removed. This is because the current Nick. Jr channel which launched in Singapore's StarHub TV on May 18, 2011 was rated the number one channel for the highest average time spent to watch the channel by kids aged 4 to 14 for the first quarter of 2011 in Singapore. Due to the increasing preschool audience, there is also an increasing demand for a 24-hour preschool channel, therefore causing the removal of the block. The new Nick Jr. channel is available in South east asia .^[5]

Other channels

Nick Jr.

Main article: Nick Jr. (South East Asia)

Nick Jr. is the preschool channel which replaced the Nick Jr. block on Nickelodeon's main South East Asia feed since July 1, 2011. It was launched on May 18, 2011 on StarHub TV Channel 304 in Singapore and on TelkomVision Channel 305 in Indonesia. The channel will expand it's broadcast to other parts of South East Asia later this year (2011).^[6]

Kids Choice Awards in Asia

Kids Choice Awards Indonesia

The Indonesia Kids Choice Awards is the first Kids Choice Awards set in Asia next to the Philippines. The first show was held since 2008 in Jakarta and was first hosted by Tora Sudiro, Tasya Kamila and Ringgo Agus Rahman and some various Indonesian Artist's over the years. The logo of the show is exactly the same as the US version however, it is designed for the Indonesian version of the show and still read Nickelodeon Indonesia Kids Choice Awards.

Philippines Kids Choice Awards

Main article: Nickelodeon Philippines Kids' Choice Awards

The Philippines Kids Choice Awards is the second setting of the Kids Choice Awards in Asia preceded by Indonesia. The show was first held since 2008 in the Aliw Theater, Pasay City and was first hosted by Michael V. and some various Filipino artists.According to Amit Jain, executive Vice-President and managing director of MTV Networks India, China and Southeast Asia, "This is a milestone for Nickelodeon's business in Southeast Asia as it will deliver on Nick's commitment of providing global kids-centric shows and properties which are adapted to reflect local tastes and aspirations." ^[7] The Philippines KCA has been inactive all over the years.

Availability

Singapore

• Nickelodeon is available on StarHub TV Channel 314. It is an English primary audio channel, dub in Mandarin on secondary audio channel. However this only applies to animated programs like Fairly Oddparents.

Indonesia

Main article: Nickelodeon Indonesia

• Nickelodeon is available on First Media Channel 125, Indovision Channel 49, TelkomVision and IndosatM2 and Aora TV Channel 33.
• Originally broadcast on free-to-air television on ANTV then moved to Trans7 in 2002 then "Nick on Lativi" (now TV One), and was subsequently moved to "Nick di Global TV".

Philippines

Main article: Nickelodeon Philippines

Malaysia

• Nickelodeon is available on Astro Channel 612. English primary audio channel, dub in Malay on secondary audio channel. In 2008, a third audio channel, Mandarin, was added. However the Malay and Mandarin audio channels are only available on selected programming blocks. Attempts to access them on blocks where they're not transmitted yields the English primary audio channel. Due to an agreement between Viacom and Astro, Nickelodeon Asia cannot appear on other pay TV networks in Malaysia.
• Many of Nickelodeon's Programming are also available on free-to-air channel TV9, albeit dubbed into Malay with the original English language track lost, as part of its Nickelodeon block, called Nick di 9. More popular programs are also aired with their original English soundtrack on TV3 and over NTV7.

Taiwan

Main article: Nickelodeon Taiwan

• Nickelodeon is available on Chunghwa Telecom's MOD channel 22.
• Many of Nickelodeon's Programming are also available on ETTV Yoyo.

Thailand

• Nickelodeon is available on TrueVisions for both satellite and cable on TV with Thai language soundtrack.

Hong Kong

• Nickelodeon is available on Now TV Channel 444, Cable TV Hong Kong Channel 139, TVB Pay Vision and HKBN bbTV Channel 302.

Vietnam

• Nickelodeon is available in Vietnam on SCTV and Vietbao Cable TV Channel 41.^[8]

Programming

Main article: List of Nickelodeon South East Asia Shows

On March 2010, Nickelodeon Southeast Asia started airing latest Nickelodeon shows and episodes from the United States. The Troop, Team Umizoomi, Fanboy and Chum Chum and Big Time Rush are its first shows that represents the new Nickelodeon logo while SpongeBob SquarePants, iCarly, Penguins of Madagascar, Back at the Barnyard, True Jackson, VP, Dora The Explorer and more are airing the latest episodes. In the September 2010 issue of the Philippine magazine, Total Girl, they have said on their Next Month section that they will be featuring an Article of Victorious which means that the show is going to premiere on October 8, 2010, yet it is confirmed and will have a preview on October 1, 2010.

On September and October 2010, Nickelodoen Southeast Asia is expected to have new episodes/seasons SpongeBob SquarePants, iCarly, Big Time Rush, True Jackson, VP and more.

Current and upcoming Nickelodeon shows from the United States that are un-aired on Asia are expecting to premiere sometime this year or next year like (Avatar: The Legend of Korra, Planet Sheen, T.U.F.F. Puppy, House of Anubis, Monsters vs. Aliens and more).

See also

• Nickelodeon
• Nickelodeon Asia

References

1. ^ "MTV Networks Asia Pacific Announces A New Structure To Advance Its Localization Strategy", Viacom, 11 October 2006
2. ^ Nick Asia & World History
3. ^ Nickelodeon launches dedicated channel to Filipino Kids
4. ^ "MTV Networks Asia Pacific Announces A New Structure To Advance Its Localization Strategy", Viacom, 11 October 2006
5. ^ Nick. Jr Frequently Asked Questions
6. ^ Nick Jr. Frequently Asked Questions
7. ^ Kids' Choice Awards Set for Indonesia, Philippines
8. ^ http://en.academic.ru/dic.nsf/enwiki/4247292"

External links

• Nickelodeon South East Asia(Main) (in English)
• Nickelodeon India (in English)
• Nickelodeon Japan (in Japanese)
• Nickelodeon China (in Chinese)
• Nickelodeon Korea (in Korean)
• Nickelodeon Arabia (in Arabic)
• Nickelodeon Pakistan (in English)
• TurboNick South East Asia
• Nickelodeon Philippines Fansite