Nicholas Lore

Nicholas Lore
Nicholas Lore

Nicholas Lore in 2010.
Background information
Born July 12, 1944 (1944-07-12) (age 67)
Origin Oak Ridge, Tennessee, USA
Occupations social scientist, author, consultant, musician

Nicholas Ayars “Nick” Lore is a social scientist specializing in career design methodology and multiple intelligences, author, and the founder of the Rockport Institute.[1][2][3][4] Lore’s work concentrates on exploring the question “how can individuals live lives they love?”


Early life and career

During his high school years, Lore's passion for blues and traditional folk music drew him to the burgeoning music scene of New York’s Greenwich Village, where his friends and fellow "villagers" were the rock pioneers and songwriters who transformed popular music. He shared apartments with songwriter John Sebastian and developed a close friendship with Texas blues master Lightnin' Hopkins who lived with Lore and Sebastian when in New York.[1][2][3][4][5] He worked for the Student Peace Union, a group of 3000 college students opposed to using war to settle international disputes.

In the 70s, Lore’s focus changed to what today would be called “the green revolution”: organic farming and gardening, energy conservation and solar energy. As vice president of Maine Organic Farmers and Gardeners Association, he originated the concept of the annual Common Ground Country Fair [6][7] as a way to bring together people with a shared concern for the environment, and to generate funds for research and promotion of sustainable living concepts that were unknown to most of the general public.

Career counseling/coaching

After years of managing businesses, which provided him with little career fulfillment, he ran an energy conservation company on the coast of Maine. Even though interested in the subject matter, he was surprised to find that this job was unsatisfying.[1][2][3][4] After surveying former clients of career counselors, he became convinced that choosing a satisfying career involved a more complex mix of factors than was commonly considered. He asserted that “the way that people pick careers is incredibly primitive. No wonder so many people are dissatisfied with their jobs.” [8] With the advice and mentorship of a fellow member of his local boat club, Buckminster Fuller,[1][2][4][9] Lore identified critical elements that determine career fulfillment and success and decided to devote his life to creating tools for career design.

In 1981, Lore founded Rockport Institute, an international career counseling and research organization. In 1984 he coined the term “career coaching” [3][4] to describe Rockport methodology. He developed counseling/coaching methods, trained career counselors and coaches, and worked with individual clients, mostly career changers seeking fulfilling and fitting new work.

In 1998, Simon & Schuster published his first book, The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success, which became a national bestseller.[10][11][12]

In recent years, he has developed methodologies to provide students and young adults with tools to make fitting career choices. Simon & Schuster published his NOW WHAT? The Young Person's Guide to Choosing the Perfect Career in 2008. His work has been recommended by Yale University School of Management.[13] Stanford University has offered courses largely based on his work.[4]


His Rockport career design methodology asserts that traditional prescriptive career counseling, in which a client takes a personality and interest test, and is then supplied with a list of suitable jobs leaves out many factors crucial to career success and fulfillment. His answer was to develop “career design coaching,” later called simply “career coaching.” [3][4]

This methodology holds that achieving both career fulfillment and depends on choosing work that fulfills several key elements:

  1. Natural talents and innate abilities (in-born aptitudes)
  2. Personality traits including in-born traits such as temperament (personality type) and traits developed as a result of one’s upbringing, socialization, interpretation of experiences, identity, and life view.
  3. Sense of purpose, meaning, contribution, interest
  4. Workplace ecology - all the external factors in one’s environment and workplace
  5. Harmony between a person’s goals and values and workplace rewards
  6. Personal goals and situation

His methodology includes a system of step-by-step inquiry during which people achieve certainty about their unique expression of those key elements. This methodology also includes a suite of tools and inquiries to deal with the doubts, fears and uncertainties that arise.[14] A central concept of his work states that too many people concentrate their career goals on extrinsic rewards such as high salary and prestige and unnecessarily sacrifice intrinsic values such as job satisfaction. He asserts that a well-chosen career will provide both.[15]


Commended for excellence by two United States presidents.[16]

Personal life

Lore lives in Maryland with his wife, sculptor Mitra Mortazavi Lore. He has three children, Erin, Newsha and Neema. He is a sailor, organic gardener, guitar player and painter.


Lore, Nicholas, The Pathfinder, How to Choose or Change Your Career for a Lifetime of Satisfaction and Success, Simon & Schuster, 1998, ISBN 0-684-82399-3. Lore, Nicholas, Now What? A Young Person’s Guide to Choosing the Perfect Career, Fireside, 2008, ISBN 0-7432-6630-7.


  1. ^ a b c d Lore bio
  2. ^ a b c d Lore, Nicholas, The Pathfinder, How to Choose or Change Your Career for a Lifetime of Satisfaction and Success. p. 4, Simon & Schuster, 1998.
  3. ^ a b c d e Lore, Nicholas, Now What? A Young Person’s Guide to Choosing the Perfect Career. p.20, Fireside, 2008.
  4. ^ a b c d e f g “Potomac Resident Makes a Living by Tailoring Careers,” by Erin Donaghue, Potomac Gazette, Potomac, MD, November 12, 2008.
  5. ^ Alan Govenar, Lightnin’ Hopkins His Life and Blues, p. 300 n51, Chicago Review Press, 2010.
  6. ^ Maine Organic Farmers and Gardeners Association
  7. ^ “Dancing to a Different Beat,” Down East Magazine, September 1991, p.50.
  8. ^ “The True Calling That Wasn’t,” by Phyllis Korkki, New York Times, July 18, 2010, Sunday Business, p. 8.
  9. ^ Camden Yacht Club Roster and Boat List 1980.
  10. ^ Simon & Schuster author biography
  11. ^ Wall Street Journal, March 22, 1998, National Best Sellers (Pathfinder listed as #10).
  12. ^ Wall Street Journal National Business Employment Weekly, March 22–28, 1998, National Best Sellers.
  13. ^ Yale Alumni Resources
  14. ^ Lore, Nicholas, The Pathfinder, How to Choose or Change Your Career for a Lifetime of Satisfaction and Success. pp 101-156, Simon & Schuster, 1998.
  15. ^ “Job Satisfaction vs. a Big Paycheck,” by Phyllis Korkki, New York Times, Sept. 12, 2010, Sunday Business, p. 10.
  16. ^ Lore, Nicholas, The Pathfinder, How to Choose or Change Your Career for a Lifetime of Satisfaction and Success, back jacket, Simon & Schuster, 1998.

External links

Wikimedia Foundation. 2010.

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