Never Miss a Super Bowl Club

Never Miss a Super Bowl Club

The Never Miss a Super Bowl Club is a group of people that was popularized in a Visa commercial in 2010. They have attended every Super Bowl since 1967.[1] As shown on the commercial, the group consisted of four people, although it was announced in February 2011 that one member would not be able to attend that year's game.

Contents

Background

The club was first popularized by Visa as part of an advertising campaign called Go Fans. The commercial was narrated by Morgan Freeman. Surveys have shown that most respondents would be willing to miss or postpone major events in their life, including the birth of their child or a wedding date, to see the Super Bowl. As a result, Visa came up with an advertising campaign to feature four men who have attended every Super Bowl since the first one in 1967.[2] The four men were New England Patriots fan Don Crisman, San Francisco 49ers fan Larry Jacobson, Pittsburgh Steelers fan Thomas Henschel, and Green Bay Packers fan Robert Cook. The commercial itself featured the four men holding up tickets for 44 years of Super Bowls. At one point, there were five members, but one became immobile after turning 80.[3]

Promotion

A promotion was also run during the commercial. The Super Bowl Trip for Life Sweepstakes stated that anyone who used their Visa card between September 9 and December 31, 2010, would be entered to win a chance to see the Super Bowl for life. Winners would receive round-trip airfare, accommodations, and tickets to the Super Bowl.[2]

Loss of a member

In early February 2011, it was announced that 79-year-old Robert Cook would be unable to attend Super Bowl XLV after being hospitalized in Wisconsin. His daughters were expected to attend the game in his place.[4][5] He died a few days later.[6]

References

  1. ^ ""Never Miss a Super Bowl Club" turns 44". WTSP. February, 2010. http://www.wtsp.com/news/mostpop/story.aspx?storyid=124639&provider=top. Retrieved 6 February 2011. 
  2. ^ a b "Visa Features Four Fans who Attended Every Super Bowl in New Ads as Part of the Super Bowl Trip for Life: Passion for Super Bowl is Unrivaled According to a National Survey by Visa". Visa. October 14, 2010. http://corporate.visa.com/media-center/press-releases/press1062.jsp. Retrieved 6 February 2011. 
  3. ^ "Group of Friends Has Never Missed Superbowl". WSAW. http://www.wsaw.com/home/headlines/83632877.html. Retrieved 6 February 2011. 
  4. ^ "1 in 'Never Missed a Super Bowl' club hospitalized, will miss game with his beloved Packers". Los Angeles Times. Associated Press. 5 February 2011. http://www.latimes.com/sports/football/nfl/wire/sns-ap-fbn-super-bowl-never-missed,0,2482719.story. Retrieved 6 February 2011. 
  5. ^ "Cook in hospital, unable to attend game". Fox Sports. February 5, 2011. http://msn.foxsports.com/nfl/story/never-miss-a-super-bowl-club-member-in-hospital-020511. Retrieved 6 February 2011. 
  6. ^ "'Never missed a Super Bowl' member passes away". Fox Sports. February 14, 2011. http://msn.foxsports.com/nfl/story/Never-Missed-Super-Bowl-Club-member-dies-021411?GT1=39002. Retrieved 14 February 2011. 

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