Networked Insights

Networked Insights

Type	Venture
Industry	Data mining
Founder(s)	Dan Neely
Headquarters	Madison, Wisconsin, United States
Revenue	US$29,000,000 (2011)
Employees	60
Website	www.networkedinsights.com
References: [1]

Networked Insights Inc. is an analytics software company headquartered in Madison, Wisconsin with additional offices in New York City and Chicago. Founded in 2006 by entrepreneur Dan Neely, the company aims to help its customers make marketing and avertising more effective by capturing and analyzing social media conversations from blogs, internet forums, microblogs like Twitter and social networks like Facebook.^[2]

Networked Insights’ technology platform, called 'SocialSense', includes online analytical processing and social media measurement tools. Its software as a service analytics platform combines user-defined logic with multiple sources of network data and ability for intelligence gathering and analysis across open social media and private customer networks. The Networked Insights platform discerns engagement using semantic analysis around specific topics and themes relevant to a brand, differing from traditional social media monitoring in that it doesn’t require users to manually read through content.^{[citation needed]}

References

1. ^ Cotton, Delo (29 September 2011), Networked Insights Secures $20 Million in Funding, Advertising Age, http://adage.com/article/digital/networked-insights-secures-20-million-funding/230098/, retrieved 22 November 2011 
2. ^ Kanaracus, Chris (27 March 2008), Service aims to mine social networks for consumer insight, The Washington Post, http://www.washingtonpost.com/wp-dyn/content/article/2008/03/27/AR2008032701427.html, retrieved 28 October 2009