Net-results

Net-Results

Type	Private
Industry	Software-as-a-service
Founded	2003
Founder(s)	Michael P. Ward
Headquarters	651 Corporate Circle, Suite 100 Golden, Colorado 80401 U.S.A.
Services	Marketing Automation, Demand Generation, Lead management, Email Marketing
Website	www.Net-Results.com

Net-Results is a Marketing automation and demand generation software-as-a-service company that provides cost-effective^{[citation needed]} services to small and medium enterprises. Net-Results integrates internet marketing elements such as email marketing, web analytics, webform mapping and Lead management to allow users to identify, monitor, and communicate with website visitors and prospects.

Once a website visitor has performed any of several opt-in actions such as completing a webform, responding to an email, or responding to a direct mail piece, Net-Results can determine their identity and behavior. Identifying information may include the visitor's name, phone number, email address, company name, and location when available, as well as search phrases, referral sources, pages viewed, time spent viewing each page, total visit duration, and more.

Net-Results users know who opens their email, what links they click on, what pages they view, how long each visit lasts, if they have been to the website previously, and every time they return. The email system is integrated with the visitor tracking system, allowing users to continually monitor the interests of prospects and customers. With Net-Results email marketing services, users can follow up with customers and prospects in an automated fashion.^{[citation needed]}

An integral component of the Net-Results business objective is building strong relationships with resellers. These channel partnerships allow resellers to offer the Net-Results service to their respective customers.

History

Net-Results was founded in 2003 by entrepreneur Michael P. Ward. He envisioned the concept for the software while reviewing a client’s Web server file logs. He noticed that someone had searched for a high-dollar item by specific model number on his client’s site but did not order. He realized that only a very specific type of customer with a fair amount of money would perform such a search, and that his client could greatly benefit from knowing who that visitor was. From that point forward, development began on Net-Results to turn Michael's concept of website visitor tracking into a widely-available service.^{[citation needed]}

Features

Net-Results' published feature list includes:

• Marketing Automation
• Demand Generation
• Lead scoring
• Lead management
• Email Marketing
• Lead generation
• Lead Nurturing
• List Management
• Website Visitor Tracking
• Web Form Mapping and Data Capture

References

• Davis, D (2009). "B2B marketing automation provider offers a product for online retailers", Internet Retailer.
• Hosford, C (2009). "SMBs enter the marketing automation arena with a rush", BtoB Magazine.
• Henderson, K (2009). "Weaving in Web Marketing", Phone+ Magazine

External links

• Net-Results Website
• Net-Results Blog