Lead scoring

Lead scoring

Lead Scoring

Algorithmic based profiling of leads in order to filter based on a set of predefined criteria.

The practice is becoming increasingly popular in a world of web based server centric CRM software.

An example of this would be generating a score for each client visiting a web site, or reading an email, to determine who is interested in a specific page or offer on a website, or email. The practice can be utilized effectively in delivering relevant content to a web visitor, increasing utility of the website or portal.

The practice is also utilized extensively by Web Ad Serving companies who deliver web advertising based on a browsers previous behavior, or search engines who deliver sponsored ads based on previous searches.

A whole new breed of web based software is being developed and introduced to the market place to enable sales and marketing organizations to make use of lead scoring, factoring in a smorgasbord of variables. Variables can range from human generated rank, to web generated analytics.

ee also

* Business intelligence
* Balanced scorecard
* Customers
* Customer Intelligence
* Customer service
* Database marketing
* Enterprise Feedback Management (EFM)
* Enterprise relationship management (ERM)
* Open Source CRM Software
* Predictive analytics
* Sales force management system
* Web management system

References


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