naturéO

naturéO is a small chain of supermarkets in France carrying natural and organic products. By early 2012, the chain will consist of 11 stores spread throughout the many regions of France.^[1]

Mission statement

The company is committed to many progressive ideals,^[2] similar to that of Whole Foods Market in the United States. The commitments include:

• Answer the need for healthy eating.
• Offer the largest selection of 100% organic products.
• Make organic products accessible to all through reasonable prices.
• Develop equitable partnerships with producers.
• Help preserve resources for future generations.
• Enhance the vitality and the excellence of team members.
• Be responsible, ethical and excited for the future.

History

2007: Chartres, Ballainvilliers and Corbeil

In 2007, Xavier Travers opened the first naturéO store in Chartres.^[3] Soonafter, Xavier opened new locations in Ballainvilliers and in Corbeil.

2009-2010: Ballainvilliers, Evry, Égly and Rambouillet

Having achieved sales of €4 million EUR after 18 months of operation, Xavier opened four new sites in the Paris region between 2009 and 2010.^[4]

2011: Fresnes, Le Mans, Orgeval, Mondeville, Cormontreuil

naturéO Le Mans opened in June, 2011.^[5]

naturéO Fresnes opened on May 18, 2011.^[6]

Additional stores in Orgeval, Mondeville, Cormontreuil will also be open by the end of the year.^{[citation needed]}

References

1. ^ "Vos magasins naturéO". naturéO Company Website. http://www.natureo-bio.fr/plan.php. Retrieved 13 November 2011. 
2. ^ "L'ENGAGEMENT". Natureo Company Website. http://www.natureo-bio.fr/engagement.php. Retrieved 13 November 2011. 
3. ^ "NaturéO". Kelmagasin. http://www.kelmagasin.com/enseignes/natureo.html. Retrieved 13 November 2011. 
4. ^ "NaturéO ouvre un supermarché bio au Mans en juin". ouest-france.fr. http://www.ouest-france.fr/actu/actuLocale_-NatureO-ouvre-un-supermarche-bio-au-Mans-en-juin-_-1723907------72181-aud_actu.Htm. Retrieved 13 November 2011. 
5. ^ "NaturéO ouvre un supermarché bio au Mans en juin". Bio Magazine. http://www.bio-magazine.com/article/natureo-ouvre-un-supermarche-bio-au-mans-en-juin-6555. Retrieved 13 November 2011. 
6. ^ "Un supermarché bio ouvre ses portes aujourd'hui". leParisien.fr. http://www.leparisien.fr/fresnes-94260/un-supermarche-bio-ouvre-ses-portes-aujourd-hui-18-05-2011-1454797.php. Retrieved 13 November 2011.