- Naked Eye Research
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Naked Eye Research LogoType Limited Company Industry Research Main Offices London Founder Nick Leon Website naked-eye-research.co.uk Contents
Overview
Naked Eye is a research company based in the United Kingdom that specialises in video ethnography as a means of helping companies and organisations design human-centred products and services, and to develop their communications and behavioural programmes.[1] Ethnography is a form of research that involves observing and describing how people from particular cultural groups respond to different situations in which they find themselves.[2]
History
Founded in 2003, Naked Eye became part of Chime Communications plc in 2008.[3] Chime is the holding company for several public relations, research, advertising and marketing firms[4].
Key People
Naked Eye was founded by Nick Leon, who studied psychology at degree level and gained an MSc in Ergonomics from University College London before starting his career as a user-centred designer. In 2000, he started working as an ethnographer and soon became a passionate advocate of documentary film-making as a means of capturing and understanding people’s lives. To date he has managed a range of public and private sector projects for organisations including GlaxoSmithKline and Unilever[5]. He is a visiting lecturer to MA Design students at Central Saint Martins College of Art & Design, and has led workshops and presented papers on ethnographic research at international conferences including ESOMAR[6], EPIC[7], the British Healthcare Business Intelligence Association[8] and the Market Research Society.
Awards
Recent awards include the Keith Munro Award for Best Presented Paper at the 2010 British Healthcare Business Intelligence Association conference with co-presenters Jeremy Fazal (AstraZeneca), Brent Hooper (McKinsey & Co) and Nigel Griffiths (Insight Research Group)[9]
Clients
Naked Eye has clients across a range of different sectors including government, pharmaceuticals, charities, food, consumer, mobile and telecommunications.
- AstraZeneca[10]
- Food Standards Agency[11]
- Astellas Pharma[12]
- GlaxoSmithKline[13]
- Unilever[14]
- Transport for London[15]
Co-discovery
Naked Eye has been credited with introducing the co-discovery method to video ethnography, which has enabled organisations to get a closer understanding of customer behaviour to inform design and strategy for brands, services and products[16][17]
External links
References
- ^ The Independent
- ^ Icon Eye
- ^ MrWeb
- ^ Chime Website
- ^ Icon Eye
- ^ ESOMAR
- ^ Ethnographic Praxis in Industry Conference 2007
- ^ British Healthcare Business Intelligence Association
- ^ PM Live
- ^ British Healthcare Business Intelligence Association
- ^ National Foundation for Educational Research
- ^ PM Live
- ^ Icon Eye
- ^ Icon Eye
- ^ Connect Research
- ^ ESOMAR
- ^ Research Live
Categories:- Marketing research companies of the United Kingdom
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