Nai Zindagi Naya Jeevan

Nai Zindagi Naya Jeevan (New Way (Hindi) New Life (Urdu)) was a BBC television programme broadcast from 1968 until 1982.

It was the first major programming for Hindi and Urdu-speaking viewers and represented the beginnings of regular broadcasting in the UK for non-native English speakers. Until that point, all BBC programmes had assumed an English-speaking (and largely caucasian) audience.

Each programme included domestic and international news (including that from the Indian sub-continent). Also included were cultural and current affairs interviews, and performances of music. It was presented by (amongst others) Mahendra Kaul and Saleem Shahed.

Usually broadcast at the beginning of programmes on BBC1 on Sundays, it was occasionally repeated on BBC2 during the week. It was produced in Birmingham. By the time of its demise in 1982, the BBC Asian Programmes Unit (APU) was a well-established provider of Asian-language programmes across the BBC network.

Asian programming on BBC-television began at 9am on Sunday 10 October 1965 on BBC-1 with "In Logon Se Miliye" meaning "Can I Help You?". In January 1966 this was replaced with "Apna Hi Ghar Samajhiye" meaning "Make Yourself At Home", which also ran on Sunday Mornings on BBC Radio 4. By 1968 this programme was replaced on television with "Nai Zindagi Naya Jeevan" meaning "New Life, New Home". Finally, this was replaced around 1982 with "Gharbar" running midweek on BBC-2.

External links

• A clip from Nai Zindagi Naya Jeevan, featuring Malika Taranum-Noor Jehan.